Format: Journal article / Subject Term: audience analysis and media selection

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: AgriMarketing staff (author)
Format:: Journal article
Publication Date:: 1994-04
Published:: USA: Niles, IL : Century Communications Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07689
Journal Title:: Agri Marketing
Journal Title Details:: 32 (4) : 60-63
Notes:: James F. Evans Collection

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lamm, Kevan W. (author), Rumble, Joy N. (author), Carter, Hannah S. (author), and Lamm, Alexa J. (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11039
Journal Title:: Journal of Agricultural Education
Journal Title Details:: 57(1) 91-105
Notes:: Focus on the most effective means of communicating with opinion leaders. In this study, respondents were asked to indicate whether they were interested in interacting with alumni of leadership development programs through a list of eight potential communication channels.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kern, K. Robert (author)
Format:: Journal article
Publication Date:: 1979-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26816
Journal Title:: Journal of Extension
Journal Title Details:: 17 : 6+
Notes:: Quantative approach to estimating the impact/productivity of various media for extension communications. Involves using subjective data objectively.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fugelsang, Andreas (author)
Format:: Journal article
Publication Date:: 1979-10
Published:: International: Clearinghouse on Development Communication, Arlington, Virginia.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16607
Journal Title:: Development Communication Report
Journal Title Details:: 28 : 8-9

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Semler, Jack (author)
Format:: Journal article
Publication Date:: 2014-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
Journal Title:: Agri Marketing
Journal Title Details:: 52(5) : 25
Notes:: Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Roads, Craig (author), Mayfield, Laura (author), and Guse, Greg (author)
Format:: Journal article
Publication Date:: 2008-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27301
Journal Title:: Agri Marketing
Journal Title Details:: 46(2) : 26-28
Notes:: Posted at www.agrimarketing.com

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bergeson, Robert B. (author / Advertising Manager, Decorah-Posten, Decorah, Iowa)
Format:: Journal article
Publication Date:: 1904-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15356
Journal Title:: Agricultural Advertising
Journal Title Details:: 11(10) : 62, 64

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Steever, Sara (author)
Format:: Journal article
Publication Date:: 2010-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29939
Journal Title:: Agri Marketing
Journal Title Details:: 48(2) : 18

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2004-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21499
Journal Title:: Agri Marketing
Journal Title Details:: 42(8) : 24-26
Notes:: Two case reports about delivering customized data via e-mail: Scotts Company and BASF.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Haller, Ted (author), Opperman, Mike (author), Roads, Craig (author), Paul, Ken (author), and Levitt, Katie (author)
Format:: Journal article
Publication Date:: 2009-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29166
Journal Title:: Agri Marketing
Journal Title Details:: 47(2) : 26, 28, 30-31

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