- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kern, K. Robert (author)
- Format:
- Journal article
- Publication Date:
- 1979-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26816
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 17 : 6+
- Subject Term:
- audience analysis, campaign planning, communication planning, extension, extension communication, extension methods, media effectiveness, and media selection
- Notes:
- Quantative approach to estimating the impact/productivity of various media for extension communications. Involves using subjective data objectively.
