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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
LaGrande, Lauren (author), Meyers, Courtney (author), Cummins, R. Glenn (author), and Baker, Matt (author)
Format:
Journal article
Publication Date:
2021-05
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12192
Journal Title:
Journal of Applied Communications
Journal Title Details:
Volume 105, Issue 2 (2021)
Notes:
22 Pages., Consumers have varying levels of trust in agricultural production practices, which can influence attitudes, shift opinions, and change behaviors. The purpose of this study was to determine what agricultural messages are considered the most trustworthy among consumers and what differences exist among five dimensions of trustworthiness. With a pro-agriculture video as the stimulus, this study used continuous response measurement (CRM) to collect data from 151 post-secondary students who were randomly assigned to evaluate one of five trustworthiness dimensions (trust, honest, sincere, dependable, reliable). Participants used handheld dials to continuously rate their evaluation of the messages in the video then completed a questionnaire to provide additional insights. Overall, participants trusted agricultural messages, although some specific phrases were rated more positively than others. Participants had more trust in messages that portray agriculture as a family endeavor and create connection between producers and consumers. Participants indicated skepticism in messages revolving around farmer/rancher motivation in agriculture. The results support the importance of strategically tailoring and crafting effective messages. Recommendations for future practice and research are discussed.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Meyers, Courtney (author), Abrams, Katie (author), Allen, Katie (author), and Shultz, Alyx (author)
Format:
Journal article
Publication Date:
2010
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00004
Journal Title:
Journal of Applied Communications
Journal Title Details:
94(3-4) : 6-21
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Collins, P.V. (author / Editor, Northwestern Agriculturist)
Format:
Journal article
Publication Date:
1907-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15817
Journal Title:
Agricultural Advertising
Journal Title Details:
17(2) : 139-142
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Richards, Julie (author)
Format:
Journal article
Publication Date:
2008-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28268
Journal Title:
Agri Marketing
Journal Title Details:
46(7) : 18-19
Notes:
Posted at http://www.agrimarketingdigital.com/, Describs a campaign by Syngenta that involves the AVICTA Complete Cotton blimp.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Semler, Jack (author)
Format:
Journal article
Publication Date:
2014-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
Journal Title:
Agri Marketing
Journal Title Details:
52(5) : 25
Notes:
Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Dales, Joe (author) and Farms.com Professional Services, Guelph, Ontario, Canada.
Format:
Journal article
Publication Date:
2008-07
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28168
Journal Title:
Farms.com Highlighter Newsletter
Notes:
Via online issue. 2 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kroupa, Gene (author)
Format:
Journal article
Publication Date:
1976-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10663
Journal Title:
Agri Marketing
Journal Title Details:
14(4) : 34, 36, 38
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Aeschliman, David C. (author)
Format:
Journal article
Publication Date:
2003-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18729
Journal Title:
Agri Marketing
Journal Title Details:
41(8) : 32-33
Notes:
Second article in a three-part series about the changing dynamics of agricultural marketing communications.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2004-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21499
Journal Title:
Agri Marketing
Journal Title Details:
42(8) : 24-26
Notes:
Two case reports about delivering customized data via e-mail: Scotts Company and BASF.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2009-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29438
Journal Title:
Agri Marketing
Journal Title Details:
47(8) : 23
Notes:
Posted at http://www.agrimarketingdigital.com/?iid=29709