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2. Consumer preferences for organic production methods and origin promotions on ornamental plants: evidence from eye-tracking experiments
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rihn, Alicia (author), Khachatryan, Hayk (author), Campbell, Benjamin (author), Hall, Charles (author), and Behe, Bridget (author)
- Format:
- Journal article
- Publication Date:
- 2016-08-18
- Published:
- USA: John Wiley & Sons Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08316
- Journal Title:
- Agricultural Economics
- Journal Title Details:
- 47 (6): 599-608
3. Measuring the impact of health awareness on food demand
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jensen, Helen H. (author), Johnson, S.R. (author), Kesavan, T. (author), and Center for Agricultural and Rural Development and Department of Economics, Iowa State University, Iowa City, IA
- Format:
- Journal article
- Publication Date:
- 1992
- Published:
- USA: East Lansing, MI : Department of Agricultural Economics, Michigan State University
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06672
- Journal Title:
- Review of Agricultural Economics
- Journal Title Details:
- 14 (2) : 299-312
- Notes:
- James F. Evans Collection, Diet and health attitudes affect food consumption behavior. The National Dairy Board provided information on the benefits of calcium and dairy products in a 1985-86 national advertising campaign. A latent variable measuring consumer attitudes, constructed based on an ad tracking survey, is shown to have a positive effect on both the probability of dairy product purchase as well as the quantity of dairy products purchased. The consumption data were from the USDA "Continuing Survey of Food Intakes by Individuals." (original)
4. Pollinator-friendly plants: Reasons for and barriers to purchase
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Campbell, Benjamin (author), Khachatryan, Hayk (author), and Rihn, Alicia (author)
- Format:
- Journal article
- Publication Date:
- 2017-12
- Published:
- United States: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10347
- Journal Title:
- HortTechnology
- Journal Title Details:
- 27(6) : 831-839
- Notes:
- 9 pages., Via online journal., Certain pesticides are coming under scrutiny because of their impact on pollinator insects. Although most consumers express willingness to aid pollinators, the reasons for consumers’ preferences or barriers to purchasing pollinator-friendly plants and the types of pollinators’ that consumers are trying to protect are less understood. Using an online survey of 1200 Connecticut (CT) consumers, of which 841 had home landscapes, we find that 46% of consumers with home landscapes purchased pollinator-friendly plants to attract pollinators to their landscape. Consistent with past research that focused on consumers’ preferences for pollinator-friendly plants, the data also reveal that some consumers are willing to pay premiums for plants that contribute to pollinator’s health. However, only 17% stated that attracting pollinators was their primary motivation; a finding that suggests labeling alone will likely not motivate consumers to purchase plants. The major barriers to purchasing pollinator-friendly plants included lack of labeling (cited by 28%), followed by high price (28%). Consumers purchasing pollinator-friendly plants were trying to attract butterflies (Lepidoptera) (78%), bees (Apidae) (59%), hummingbirds (Trochilidae) (59%), and other birds (41%). We also find that demographics and purchasing behavior affect barriers and types of pollinators desired. Simply labeling plants has the potential to increase purchasing, but increasing price could be detrimental as many consumers feel pollinator-friendly plants are highly priced. Implications for ornamental horticulture stakeholders are discussed.
5. The pluses and minuses of branding agricultural products
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Makens, James C. (author)
- Format:
- Journal article
- Publication Date:
- 1964-10
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D06980
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 28(4) : 10-16