Measuring the impact of health awareness on food demand

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jensen, Helen H. (author), Johnson, S.R. (author), Kesavan, T. (author), and Center for Agricultural and Rural Development and Department of Economics, Iowa State University, Iowa City, IA
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    USA: East Lansing, MI : Department of Agricultural Economics, Michigan State University
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06672
    Journal Title:
    Review of Agricultural Economics
    Journal Title Details:
    14 (2) : 299-312
    Subject Term:
    advertising research, attitudes, buying behavior, consumer information, consumers, dairy, and product promotion
    Notes:
    James F. Evans Collection, Diet and health attitudes affect food consumption behavior. The National Dairy Board provided information on the benefits of calcium and dairy products in a 1985-86 national advertising campaign. A latent variable measuring consumer attitudes, constructed based on an ad tracking survey, is shown to have a positive effect on both the probability of dairy product purchase as well as the quantity of dairy products purchased. The consumption data were from the USDA "Continuing Survey of Food Intakes by Individuals." (original)

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