Church, Sarah P. (author), Haigh, Tonya (author), Widhalm, Melissa (author), Garcia de Jalon, Silvestre (author), Babin, Nicholas (author), Carlton, J. Stuart (author), Dunn, Michael (author), Fagan, Katie (author), Knutson, Cody L. (author), and Prokopy, Linda S. (author)
Format:
Journal article
Publication Date:
unknown
Published:
Netherlands: Elsevier Science BV
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10262
16 pages., Via online journal., The Midwestern United States experienced a devastating drought in 2012, leading to reduced corn and soybean yields and increased instances of pests and disease. Climate change induced weather variability and extremes are expected to increase in the future, and have and will continue to impact the agricultural sector. This study investigated how agricultural trade publications portrayed the 2012 U.S. Midwestern drought, whether climate change was associated with drought, and whether these publications laid out transformative adaptation measures farmers could undertake in order to increase their adaptive capacity for future climate uncertainty. We performed a content analysis of 1000 media reports between April 1, 2012 and March 31, 2014, sampled from ten agricultural trade publications. The results lead us to suggest that trade publications’ 2012 U.S. Midwestern drought discussion lacked information that would allow farmers and agricultural advisors to assess climate change risk and subsequent potential adaptive management strategies. Agricultural risk from climate change is very real, and farmers will need to adapt. The agricultural trade publications studied missed an opportunity to convey risk from climate change and the transformative adaptation practices necessary for a sustainable and resilient agricultural system.
8 pages., Via online journal., The Agricultural Extension Service at the University of California (UC) was established in Humboldt County in 1913 preceding the nationwide establishment of the extension service in 1914.
Improving rangelands by controlling weeds and brush, seeding, fertilization, and grazing management has been a continuing theme of research by UC since the late 1800s.
Restoration of annual-dominated grasslands with native perennials has been a recurring research theme that continues to challenge grassland researchers.
The complexity of research questions and education programs increased when environmental issues including grazing effects on riparian areas, oak regeneration, wildlife habitat, and water quality began to influence range research and extension programs in the 1980s.
A more diversified range extension audience evolved with the increase in small farms and ranches and diversification of agency staff in response to affirmative action.
2 pages, For years agroecologists have warned that industrial agri-culture became too narrow ecologically, highly dependent on outside inputs, and extremely vulnerable to insect pests, diseases, climate change and now as demonstrated by the COVID19 pandemic prone to a complete shut down by unforeseen crisis.Like never before, COVID19 has revealed how closely linked human, animal and ecological health are. As a power-ful systemic approach, agroecology reveals that the way we practice agriculture can provide opportunities for improv-ing environmental and human health, but if done wrongly, agriculture can cause major risks to health.
11 pages, Climatic change has a negative impact on people’s livelihoods, agriculture, freshwater supply and other natural resources that are important for human survival. Therefore, understanding how rural smallholder farmers perceive climate change, climate variability, and factors that influence their choices would facilitate a better understanding of how these farmers adapt to the negative impacts of climate change. A Zero-inflated double hurdle model was employed to estimate the factors influencing farmers’ adoption of adaptation strategies and intensity of adoption at the household level in South Africa. Different socioeconomic factors such as gender, age, and experience in crop farming, institutional factors like access to extension services, and access to climate change information significantly influenced the adoption of climate change adaptation strategies among beneficiaries of land reform in South Africa. Concerning intensity of adoption, age, educational level, farming experience, on-farm training, off-farm income, access to information through ICT and locational variables are the significant determinants of intensity of adaptation strategies. Thus, education attainment, non-farm employment, farming experience are significant incentives to enhance smallholder farmers' adaptive capacity through the adoption of many adaptation approaches. This study therefore concluded that farm-level policy efforts that aim to improve rural development should focus on farmers’ education, on-farm demonstration and non-farm employment opportunities that seek to engage the farmers, particularly during the off-cropping season. The income from non-farm employment can be plough-back into farm operations such as the adoption of soil and water conservation, use of improved planting varieties, insurance, among others to mitigate climate variability and subsequently increase productivity. Policies and investment strategies of the government should be geared towards supporting education, providing on-farm demonstration trainings, and disseminating information about climate change adaptation strategies, particularly for smallholder farmers in the country. Thus, the government, stakeholders, and donor agencies must provide capacity-building innovations around the agricultural extension system and education on climate change using information and communication technologies.
15 Pages, As the gap in agricultural experiences between farmers and consumers grow, it is important for agricultural communicators to communicate strategically with their audiences and be proactive in addressing consumers’ concerns. Communication media can present a variety of messages or pieces of information that represent multiple perspectives within one unit. The dynamic nature of communication media, such as video and audio messages, lead to the fluctuation of feelings and responses to different elements within one singular message. While agricultural communications has traditionally relied upon quantitative and qualitative survey data, there are likely gaps in complete understandings of individual perceptions in response to varying elements of the communications message. Continuous response measurement (CRM) is a method that can be used to monitor and track individual responses to media messages in real-time to reveal critical moments within a communications message. CRM holds the potential to help those in agricultural communications understand what specific elements within messages resonate most with consumers. This professional paper explores how researchers can use CRM, showcases benefits and drawbacks of CRM, and provides recommendations for contributions to agricultural communications literature.
14 pages, This paper seeks to assess the factors influencing the adoption of the improved crop management practices (ICMP) in Boane District in Mozambique. The study was carried out using a qualitative survey method with a semi-structured interview schedule. Regression analysis and Pearson correlations were used to analyse the factors, constraints, and opportunities influencing the adoption of the improved crop management practices. The study covered a sample of 50 households. The results of the study show that the majority of the farmers (68%) in the Boane District adopted the improved crop management practices, compared to those who did not adopt them (32%). According to the logistic regression analysis, two factors (age and access to credit) were significant (p<0.05) at the 5% level of significance with the adoption of ICMP, meaning that age and access to credit have an influence on the adoption of the improved crop management practices in the Boane District. The study recommended that the Agricultural Development Fund and the district development should solve the challenge of low financial investments, which is the major problem of most smallholder farmers, limiting their response to the production process, and to adopting the improved crop management practices in the Boane District.
10 Pages, As Thai farmers get older they need to plan what to do with their farm business and land given younger people tend to out-migrate to urban areas and shift their interests away from farming. Such demographic trends may reduce agricultural productivity and increase food insecurity, both among farmers and in the region. Using data collected through interviews with 368 farmers in the Prachin Buri province of Thailand, this research aims to examine how ageing is affecting farm activities of older farmers (60 years and older) and how they are adapting. We found that, while a small percentage of older farmers intended to continue farming without making any changes over the next five years (~9%), most were concerned about their health and farm work capacity, and were looking to leave farming and implement strategies to reduce both work intensity and time. Most farmers intended to stop farming and transfer farmland to their children (~40%), or continue farming while making some changes (~30%), such as employing additional workers or switching to less labour intense crops. Some intended to stop farming altogether and dispose of farmland outside their family (~21%; e.g. leasing out or selling or returning farmland to owner if leased). As expected, the chosen strategy depended on personal (old-age income security and gender) and farm characteristics (e.g. successor, farm activities, and subsidy). Having a dedicated successor had a substantial impact on transferring land to the children, reflecting the importance of commitment for farming by the next generation, which will be challenging. A pension higher than the widely available old-age allowance could support farmers in maintaining a better living standard after retiring. However, only a fraction of farmers currently had access to a pension. Both short- and long-term policies are, therefore, needed to support elderly farmers, improve their living standards after retirement, and attract young people back to farming.
9 pages, This article represents the first systematic examination of BBC coverage of one of the most controversial rural issues in a generation, namely the culling of badgers (a protected species) to stop the spread of bovine TB in England. While the BBC has certain regulatory responsibilities set out in its guidelines to provide duly impartial coverage it has been regularly criticised for being biased. Little is known about the BBC's performance other than what is suggested by critics, previous research having focused on press coverage. Based on an original content analysis of news, current affairs and factual output this article assesses the BBC's coverage. It shows that while competing voices and perspectives were balanced its coverage was not that distinct from its commercial rivals, with both framing the issue as a conflict over badgers rather than about the spread of a disease affecting livestock and livelihoods, and both focusing on a narrow set of voices involved in the conflict.
7 pages., The study highlighted the information needs and information sources used by the farmers of Kurukshetra district. Data were elicited through the questionnaire. All the farmers needed information on availability and use of pesticides, fertilizers for the crop, disease, pest, weed control, knowing and selling market prices of crops followed by government schemes/policies (98.1%), variety and new cropping system, availability of seeds (96.2%), Agricultural loan (73.1%), weather/weather forecast (73.1%), etc. The majority of the respondents (59.6%) were using newspapers in which Dainik Bhaskar (46.2%) was the first choice of farmers and (30.8%) banners and wall paintings were also assisted. Mobile phones (69.2%) and Television (67.3%) were major electronic sources among them. All the respondents were using these sources to increase agricultural production, availability and know the current market prices. While (90.4%) were using proper use of fertilizers/medicines/pesticides and curing diseases followed by (82.7%) know about new agricultural technology, weather (76.9%). Insufficient information literacy, information communication technology (ICT) skills (87.7%), and inadequate training opportunities (61.5%) were the main constraints faced by farmers. Satisfaction was high in electronic sources (53.8%) than print information (23.1%) sources for their agricultural information among the farmers of Kurukshetra.
12 pages., The rapidly expanding end-use markets for cassava implies a surge in the production and processing of cassava roots into various value-added forms. This study investigated the information needs of cassava farmers on cassava value addition technologies in Oyo State, Nigeria, to ascertain areas of information gap for farmers to maximally exploit the opportunities inherent in the product value addition. Using a multistage sampling procedure, 130 registered cassava farmers were sampled and interviewed. Data were collected on respondents’ personal and enterprise characteristics, access to information, perceived benefits and constraints to accessing information and information needs on cassava value addition. Data were analysed using percentages, means and correlational analysis at p=0.05. Results indicate that respondents were married (91.5%), with mean farm size and farming experience of 2.3 ha and 20.1±13.8 years, respectively, while fellow farmers ranked first as major source of information. Though respondents were constrained with low income (70.0%), they reckoned that if they had access to information on value addition, their postharvest loss will be reduced (89.2%). Respondents had information gap on information needs on cassava adhesives (1st), glucose syrups (2nd) and confectionaries (3rd). Farming experience (r = -.236), constraints (r = -.288) and access to sources of information were significantly related to respondents’ information needs. It is recommended that information on improved cassava value addition technologies be made available to cassava farmers through relevant sources, especially during emergencies coupled with hands –on training for effective application of information acquired.
Keywords: Information needs, Information sources, Access to information, Cassava value addition technologies.
5 pages., This research aimed to figure out the attitude and readiness of agriculture extension officers
in using the Information and Communication Technology. Data collection was done through a
survey with total sample 60 respondents. Data gained were primary data from questionnaire
filling by respondents who were all extension officers in Food Security and Extension
Implementation Agency. Data analyses used in this research were reliability and validity analysis, Fishbein’s Attitude Model, and regression analysis which continued with F and t test. The results of Validity and Reliability Test gave a valid outcome with rcal >0,3 and reliability value of α >0,6 in all variables. Fishbein’s Attitude Model test in all variables showed an answer from neutral to very positive data. Linear Regression Test resulted in an
equation Y = -6,234+ 0,211 X1 + 0,213X2 + 0,550 X3 + 0,119 X4 + 1,252X5 + 0,665X6. The
value of determination coefficient (R2) was 0,816 which meant that variable variance of
Information and Communication Technology acceptance could be explained by data
variance of extension officers’ attitude and readiness (farmer readiness, extension officers readiness, infrastructure, management support, culture support) in values of 81,6%. In F test, Fcal was = 44,683 and was significant in p < 0,05, which meant that the effects of extension officers’ attitude and readiness to Information and Communication Technology acceptance.
Gaymard, Sandrine (author), Goujon, Boris (author), and Lefebvre, Marianne (author)
Format:
Journal article
Publication Date:
unknown
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12253
Notes:
22 pages, Support for the agricultural sector from the European Union via the Common Agricultural Policy (CAP) is evolving. The last CAP reform in 2014 made one further step toward mandatory approaches. To understand the "social thinking" and behavior when faced with these measures, an innovative application has been adopted. Globally, the farmers' discourse manifests contradictions between environmental concern and the financial dimension, which is the expression of their daily difficulties. Mandatory approaches to sustainable agriculture may favor what the Theory of Conditionality called "legitimate transgressions" if regulations appear unadapted to real practices because compliance and opportunity costs are too high.
13 pages, The sustainability of milpa agriculture, a traditional Mayan farming system in southern Belize, is uncertain. For centuries, the milpa has been a sustainable agriculture system. The slash-and-burn aspect of milpa farming, however, has become less reliable and less sustainable over the last 50 years due to several factors, including forest loss, climate change, population growth, and other factors. The traditional milpa practices of slash-and-mulch and soil nutrient enrichment (nutrient cycling) are agroecological practices that produce food in a more sustainable way. Agriculture extension, a government service in Belize, can promote additional agroecological practices to address food and livelihood insecurities in milpa communities. This study examines perceptions of these practices from milpa farmers and agricultural extension officers in Belize using a socio-ecological systems (SES) framework. SES considers multidisciplinary linkages, including social, economic, environmental, cultural, and other factors in the agroecological system. The study finds several of these SES linkages between agroecological practices--specifically slash-andmulch and soil nutrient enrichment--and the sustainability of the milpa farming system in southern Belize. Milpa communities are part of the broader SES and therefore are affected by changes to it. Milpa communities can also be enabled and participate in solution-finding. The findings imply that increasing the use of agroecology practices in milpa communities is needed and that government involvement and action, particularly from agriculture extension services, can facilitate a more sustainable milpa farming system and therefore more food and livelihood security in milpa communities in Belize.
19 pages, The USDA has identified coexistence, or producers growing food in a variety of ways (conventionally, organic, etc.) in a harmonious manner as a critical challenge and high priority. Despite this call for coexistence and assurance of mutual success, agricultural sectors often have conflicts. Both sides of the niche and mainstream rift tend to pick and choose radical examples of problematic practices to portray the opposition. Producers, more so than most other occupations, have a deeply entrenched occupational identity. Many studies focused on the need for relationships between agricultural producers and the public. No work has been found to understand how producers from different sectors of agriculture view one another. This study sought to understand producers' identities and the relationships producers have with one another. Results indicate the occupation of farming, family ties, connection and duty to the land, hard work and pride defines producers' identities. When defining a "good farmer," producers cited innovation and efficiency, farm succession, passion and joy, and profits as markers of success. The relationships between producers varied. Overall, producers respected other producers enough to make their own choices concerning production. Social media was often mentioned when producers talked about how they communicate with one another.
18 pages., Interdisciplinary agricultural research centers are becoming more common at land-grant universities. These centers often use an interdisciplinary approach to address complex science issues. As these centers address agricultural issues that impact society, effective science communication is a necessary activity. However, these centers may face unique barriers or opportunities. This study utilized a qualitative approach to identify the barriers and motivations of interdisciplinary agricultural center directors when communicating about science. Participants identified common science communication challenges, such as time and lack of funding. Funding was also identified as a motivation, as well as factors related to the tenure and promotion process. Recommendations from this work include evaluating the public relations and the effectiveness of science communication from these centers. Future research should also examine the financial structure of interdisciplinary centers to better inform best practices.
21 pages., The study has an aim to figure out the role of mobile communication in developing Knowledge base among rural women through knowledge sharing. Using a structured questionnaire quantitative data have been collected by survey method and qualitative data through FGDs. Data has been collected on the way of sharing knowledge, areas of expertise, sharing knowledge types, with whom sharing knowledge etc. Rural women are being interested in knowledge sharing through mobile phone because mobile phones are cheap, easier, and available medium for communication to them. Among the rural women who have completed at least secondary education, are sharing both their tacit (mostly) and explicit (moderately) knowledge. On the other hand women who are not literate they are sharing only their indigenous experiences. Both types of women have realized that they are positively being changed in their living attitude because of using mobile and now their knowledge base is somewhat better than ever before. The findings also revealed that they are getting benefit by enriching their knowledge base in different areas and its implementation in their livelihood. Moreover it is apparently clear that they will play important role in developing knowledge base society in rural area through sharing their knowledge in near future.
53 pages., The study was design to investigate the information needs and resources utilization of rice farmers in Anyiin, Logo Local Government Area of Benue State, Nigeria.. The study adopted descriptive research design. The population of the study comprises rice farmers in Anyiin, Logo Local Government Area of Benue State. The sample size of 70 rice farmers was drawn from the population using simple random sampling technique. A self-design questionnaire was used as instrument of data collection. Frequency counts and percentages were used to analyzed the collected data. The findings of the study indicated that, rice farmers need information. The study also indicated that, the information resources needed by rice farmers in Anyiin are journals and pamphlets. The findings of the study showed that, the sources of information used by rice farmers in the area under study are extension services, research institutes and public library. The study also showed that, the rice farmers need information to get improved varieties, modern farm technology, market location, agricultural loan and credit facilities. The information needs of the rice farmers under study are not being satisfied. The study showed that, the rice farmers are faced with the problem of high cost of information resources, inadequate funds and high level of illiteracy. The study concluded that a great number of rice farmers encountered difficulties in utilizing information resources to meet up their information needs. This is either because, most of the information resources are not adequately provided. The study recommended amongst others that, Government should organize and provide agricultural workshops for farmers. This is because, through this workshops and conferences, farmers will be trained on modern farming technique which in will help improve their farmer produces.
24 pages, In this work, an exhaustive revision is given of the literature associated with advanced information and communication technologies in agriculture within a window of 25 years using bibliometric tools enabled to detect of the main actors, structure, and dynamics in the scientific papers. The main findings are a trend of growth in the dynamics of publications associated with advanced information and communication technologies in agriculture productivity. Another assertion is that countries, like the USA, China, and Brazil, stand out in many publications due to allocating more resources to research, development, and agricultural productivity. In addition, the collaboration networks between countries are frequently in regions with closer cultural and idiomatic ties; additionally, terms’ occurrence are obtained with Louvain algorithm predominating four clusters: precision agriculture, smart agriculture, remote sensing, and climate smart agriculture. Finally, the thematic-map characterization with Callon’s density and centrality is applied in three periods. The first period of thematic analysis shows a transition in detecting the variability of a nutrient, such as nitrogen, through the help of immature georeferenced techniques, towards greater remote sensing involvement. In the transition from the second to the third stage, the maturation of technologies, such as unmanned aerial vehicles, wireless sensor networks, and the machine learning area, is observed
19 pages., This article reports on a technology stewardship training program to promote ICT leadership development with agricultural extension practitioners in Sri Lanka. Researchers used a multi-method approach with a single embedded case study. Data were collected using a pre-course survey, formal course evaluation, classroom observation, and semi-structured interviews with participants. Kirkpatrick's four-level evaluation model was used to structure analysis of the results. Findings from this study show a positive response to technology stewardship training among agricultural extension practitioners in the course, that learning objectives of the course are achievable when offered as an in-service training program, that self-confidence with ICT is improved, and that some participants applied their learning in a post-course activity. Results from the study also raise a number of considerations for future course design in order to better support digital leadership development in practice. Technology stewardship training shows promise as a form of ICT leadership education for agricultural communities of practice in Sri Lanka and elsewhere. This article contributes to a better understanding of the role of social learning among communities of practice in agricultural extension services, and in contributing to effective use of ICT for agriculture development more broadly.
28 pages, This study investigates how the emotional tone of food safety risk communication messages predicts message virality on social media. Through a professional Internet content tracking service, we gathered news articles written about the 2018 romaine lettuce recall published online between October 30th and November 29th, 2018. We retrieved the number of times each article was shared on Twitter and Pinterest, and the number of engagements (shares, likes, and comments) for each article on Facebook and Reddit. We randomly selected 10% of the articles (n = 377) and characterized the emotional tone of each article using machine learning, including emotional characteristics such as discrete emotions, emotional valence, arousal, and dominance. Conveying negative valence, low arousal, and high dominance, as well as anger and sadness emotions were associated with greater virality of articles on social media. Implications of these findings for risk communication in the age of social media are discussed.
8 pages, Contemporary Lesbian, Gay, Bisexual, Transgender, Queer/Questioning (LGBTQ+) youth are identifying and communicating their identities earlier in childhood than generations before as a result of more awareness and more acceptance of gender identity and sexual minorities by society. A qualitative study of U.S. 4-H program leaders and Extension directors generated an emergent theme around the importance of serving LGBT youth and the resulting implementation challenges. The administrators of 4-H, the largest youth serving organization in the country, recognize the presence of LGBTQ+ youth in 4-H and believe the organization must be inclusive. But challenges remain in ensuring youth experience inclusion at all levels of the organization and to manage political and societal pressures resulting from shifting focus friction.
21 pages, The Malaysian palm oil industry faces many challenges, especially in agricultural technology at the plantation level because smallholders have trouble getting detailed information and the latest data on the palm oil industry issues. More
efficient extension services are needed in meeting the need to increase knowledge. Information and Communication Technology (ICT) is the best method to accelerate agricultural technology transfer from research institutions to smallholders. Growing concerns about the impact of the covid-19 pandemic on health have prompted development agents to change the course and landscape of their delivery to social media application as a new norm socialisation agent. The study aims to examine the role of information and communication technology as a tool for developing new norms in conveying information and empowering smallholders’ knowledge. This study uses a qualitative approach through content analysis on several reports from the Malaysian Palm Oil Board (MPOB), Department of Statistics Malaysia (DOSM) and the Malaysian Communications and Multimedia Commission (MCMC). The study found that the use of social media platforms among Malaysians is high, thus the level of application of technology and palm oil information needs to be improved through social media applications. The government needs to develop social media applications that are friendly, easily accessible and the information presented is easy to understand. The implication of this study is that the use of information and communication technology will change the pattern of expansion of the palm oil sector in Malaysia in the future.
17 pages., Lab grown meat is a new technology being developed as a potential alternative protein source. Although some research has been done about public perception of lab grown meat, no studies to date have observed the effects of message themes on public perception of lab grown meat. The study sought to better understand measures of uncertainty and risk and benefit perceptions after viewing a themed blog post about lab grown meat. Participants were randomly assigned one of three themed blog posts - against lab grown meat, neutral, or support lab grown meat. Perception questions were asked after viewing the blog post, and a total of 238 responses were collected. Results indicated the message theme had a statistically significant effect on risk perception, benefit perception, and intention to consume, but not on message evaluation or measures of uncertainty. Further discussion as well as suggestions for future research are included.
24 pages., Motivation
Women’s empowerment has been an integral part of the discussion on normative coherence for development, but its implementation is not very effective in Myanmar. Gender must be kept at the forefront of policy analysis in order to avoid unintended consequences for women.
Purpose
The article argues that the Government of Myanmar lacks initiatives on women’s economic empowerment, but that social enterprises could prove to be a more appropriate way to implement international norms in gender equality.
Methods and approach
This case study uses descriptive research to verify how social entrepreneurship can contribute to women's empowerment by increasing women’s participation in the labour market. The empirical part of this study is based on field research undertaken in February 2019.
Findings
In Myanmar, there is still a gap between normative policies and social practices. Women’s legal and actual equality cannot be realized by law and philosophy alone, but also depends on a shift in political, economic, and social actions to ensure that women can participate in the public sphere on an equal basis as men, and enjoy equal economic opportunities. The article explores the role that social enterprises are already playing as an example of how international development norms are implemented at the local level.
Policy implications
The article highlights the appropriateness of social enterprises as catalysts of gender equality and as agents of normative gender coherence for development. Social enterprises take an inclusive and sustainable approach to addressing issues, making women’s livelihoods central.
six pages, The sustainability of organic agriculture is associated with the farmers’ experience, quality of information provided, management of risks, and compliance with legislation. The objectives of this study were to identify the sources used by the organic farmers to gain information related to organic production, and to assess organic farmers’ perceived attitudes towards extension services. To address the research objectives, in-depth semi-structured interviews were conducted with 10 organic farmers in central Pennsylvania. The interviews were digitally recorded and transcribed verbatim, categorized and coded, then thematically analyzed using an interpretive description methodology. The results showed that the extension services were not identified as a primary source of information that was frequently used by the organic farmers. Other organic farmers and organizationa for organic agriculture were the two primary sources of informaiton. The organic farmers were very adept at building social capital in seeking informaiton to address their issues and problems. The primary challenges faced by the organic farmers were the control of insects and weeds, and weather-related issues. The results highlighted that in addition to identifying viable information sources, factors such as adaptive capacities to climate change and certification were key to successful production in organic systems. The present study provides rich and deep information on how farmers perceive organic agriculture and extension services. The outcome of the research undertaken will enable planners, policy makers and the related Cooperative Extension personnel to better understand perceptions of the farmers to devise viable and workable policies and plans that address the concerns and challenges of the farmers.
10 pages, Agricultural information is very essential for smallholder farmers to increase farm production and productivity. However, there is no proper access to accurate and adequate agricultural information to smallholder farmers. This paper attempts to identify the existing agricultural information source and the agricultural information need of the smallholder farmers along with usefulness of the provided agricultural information. Household level data were obtained from four wards of Bharatpur metropolitan of Chitwan district during 2019. The result showed agrovet shops as most common source of agricultural information for smallholder farmers. The most needed agricultural information was about input market and prices followed by disease and pest control. Moderately useful agricultural information was provided to smallholder farmers. Findings of this research suggest that context specific agricultural information should be provided through the existing channels to the smallholder farmers.
18 pages, Universities must strategically communicate agricultural science to effectively reach millennials skeptical of agricultural innovations and constantly assessing the credibility of online information. Universities are trusted information sources and must maintain credibility on social media platforms such as Twitter, used by millennials to receive and share information. Source credibility seeks to understand message source and recipient characteristics that influence recipients’ perceptions of a source’s expertise and trustworthiness. The purpose of this study was to explore differences in engagement when specific factors affecting source credibility were emphasized when communicating with millennials about agricultural science on Twitter. The purpose was accomplished by describing the level of engagement and the differences in engagement observed between perceived gender, race, and age of university scientists. Over seven months, researchers wrote press releases about published journal articles authored by two or more diverse, university-affiliated scientists. They published multiple tweets about each release, with the only difference being the scientists’ headshots. Scientists were categorized as perceived male versus female, White versus Non-White, and older versus younger. Descriptive analysis of engagement metrics from 32 tweets found those with females performed better than those with males. Non-White scientist tweets performed better with the exception of engagement rate. Tweets featuring younger scientists received more engagement than older. The exploratory results implied tweets featuring young, Non-White females may elicit higher engagement. Future studies should examine if engagement metrics are correlated with source credibility dimensions. Strategically featuring diverse scientists in research communication may be utilized to build engagement in universities’ social media.
12 pages, This paper addresses consumer trust in organic food in order to find out which aspects increase and decrease trust and which trust expectations consumers have. The aim is to strengthen consumer trust on the basis of the findings and to develop trust-building measures. To this end, ten focus groups with German consumers were conducted online in February 2021 and evaluated using content analysis. The results show that there is a predominant lack of trust in organic food. This is based in particular on the fact that organic production is often doubted and there are from the consumer’s point of view too many organic labels. This can be attributed not only to a lack of knowledge on the part of consumers, but also to a lack of transparency within the organic sector and in relation to organic food. Results from the consumer's point of view show that the possibility of control, information and transparency are relevant for trust in organic food and the development of knowledge about organic food can positively influence this trust.
35pgs, The idea that citizens' support for environmental policies depends on their economic interest and the community that one lives in, has been debated extensively in the environmental attitudes literature. However, this literature has not differentiated between separate policy dimensions that concern measures that affect specific groups in different ways. This paper differentiates between a nature/agriculture dimension that divides those who prioritize the agrarian interest from those who prioritize the protection of nature and a climate/energy dimension that divides those who prioritize industrial interest from those who prioritize fighting climate change, using a new survey in the Netherlands (N = 11,327). This two-dimensional model meets three criteria: scalability, validity, and utility. Scalability is shown by factor analysis and Mokken scaling. Validity is shown by regression analyses that show that whether one lives in a rural or an urban community predicts one's position on the nature/agriculture dimension and that one's financial security predicts one's position on the climate/energy dimension. The utility is shown by regression analyses where the two dimensions are used to predict voting behavior. The Green Party voters favor nature and climate protection, the Liberal Party voters have the opposite views, the Christian-Democrats favor agricultural interests and the Freedom Party favor industrial interests.
Brown, R. (author), Hooks, C. (author), Ugarte, C. (author), Silsby, O. (author), Weinman, J. (author), Fernandez, G. (author), Foxwell, J. (author), Newton, N. (author), and Barbara Connelly, L. (author)
Format:
Journal article
Publication Date:
unknown
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26903
