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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Zidack, Walter (author), Kinnucan, Henry (author), and Hatch, Upton (author)
Format:
Journal article
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05827
Journal Title:
Applied Economics
Journal Title Details:
24 : 959-968
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Williams, S. C. (author)
Format:
Journal article
Publication Date:
1992
Published:
Emerald Group Publishing Limited
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: D10173
Journal Title:
European Journal of Marketing
Journal Title Details:
26(10) : 32-51
Notes:
Via online journal., Recent developments in shrimp culture have resulted in the entry of high-quality, lower priced shrimp into the Japanese market, displacing the Australian product from its previously competitive position. The response of producers in Australia has been to form the Australian Prawn Promotion Association (APPA). An inspection of the literature suggests that demand-, product-, market-, and producer-related factors are thought necessary for successful promotion of agricultural and seafood products. In an attempt to analyze these factors, research was conducted in Japan in April and August 1991. Information for the study was gained from a review of the available literature and from interviews with the staff of a wide cross-section of companies and other organizations involved in the Japanese shrimp industry. It was found that: 1. the prospects of an APPA-style promotional campaign aimed at reducing the price elasticity of demand appear poor, and 2. there are few opportunities to differentiate Australian product effectively.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Soley, Lawrence C. (author) and Craig, Robert L. (author)
Format:
Journal article
Publication Date:
1992-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25452
Journal Title:
Journal of Advertising
Journal Title Details:
21(4) : 1-9
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Aneja, R.K. (author)
Format:
Journal article
Publication Date:
1992-05-30
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27164
Journal Title:
Economic and Political Weekly
Journal Title Details:
Vol. 27, Issue 22, pp. M75-M79
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Bell, Allan (author)
Format:
Journal article
Publication Date:
1992
Published:
New Zealand
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36575
Journal Title:
Language and Communication
Journal Title Details:
12(3/4) : 327-340
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Miller, K. (author)
Format:
Journal article
Publication Date:
1992-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36611
Journal Title:
Journalism Monographs
Journal Title Details:
136
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Blisard, N. (author) and Blaylock, J.R. (author)
Format:
Journal article
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14791
Journal Title:
Agribusiness
Journal Title Details:
8(2) : 109-120
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kinnucan, H.W. (author) and Chang, H.S. (author)
Format:
Journal article
Publication Date:
1992
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14792
Journal Title:
Agribusiness
Journal Title Details:
8(5) : 413-423
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Lee, J.Y. (author) and Brown, M.G. (author)
Format:
Journal article
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14799
Journal Title:
Agribusiness
Journal Title Details:
8(2) : 143-154
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Jensen, H.H. (author) and Schroeter, J.R. (author)
Format:
Journal article
Publication Date:
1992
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14815
Journal Title:
Canadian Journal of Agricultural Economics
Journal Title Details:
40 : 271-294