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    Start Over Format Journal article Publication Year 1981

    1. "... but we can't afford it!" (agricultural advertising)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gaylord, Roger (author / Vice President - Director of Media, Bozell & Jacobs, Omaha, NE) and Vice President - Director of Media, Bozell & Jacobs, Omaha, NE
    Format:
    Journal article
    Publication Date:
    1981-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04278
    Journal Title:
    Marketing and Media Decisions
    Journal Title Details:
    16(6) : 109, 208

    5. 1982's creative precedent - revisited (agricultural advertising)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tiedemann, Tom (author / Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI) and Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI
    Format:
    Journal article
    Publication Date:
    1981-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04281
    Journal Title:
    Marketing and Media Decisions
    Journal Title Details:
    16(9) : 98-100

    6. A communication strategy for developing coordination between agricultural T.V. broadcasting section and the extension service in producing T.V. programs for farmers in Egypt

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    El-Shabrawi, A.A.H. (author), Sharshar, A.H.A. (author), and Sharshar: Faculty of Agriculture, Al-Azhar University; El-Shabrawi: Agricultural Extension Research Institute, Agricultural Research Centre, Ministry of Agriculture
    Format:
    Journal article
    Language:
    English with Arabic summary
    Publication Date:
    1981
    Published:
    Egypt
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 86 Document Number: C05716
    Journal Title:
    Agricultural Research Review
    Journal Title Details:
    59 (5) : 73-89
    Notes:
    AGRICOLA IND 85002820

    7. A communication strategy for developing coordination between agricultural T.V. broadcasting section and the extension service in producing T.V. programs for farmers in Egypt

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    El-Shabrawi, A.A.H. (author), Sharshar, A.H.A. (author), and Sharshar: Faculty of Agriculture, Al-Azhar University; El-Shabrawi: Agricultural Extension Research Institute, Agricultural Research Centre, Ministry of Agriculture, Egypt
    Format:
    Journal article
    Language:
    English with Arabic summary
    Publication Date:
    1981
    Published:
    Egypt
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 87 Document Number: C05823
    Journal Title:
    Agricultural Research Review
    Notes:
    AGRICOLA IND 85039926

    8. A framework for telecommunications training

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moulton, Jeanne (author) and Spain, Peter (author)
    Format:
    Journal article
    Publication Date:
    1981-06
    Published:
    International: Clearinghouse on Development Communication, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16568
    Journal Title:
    Development Communication Report
    Journal Title Details:
    34 : 15

    12. A lesson in development communications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Magbual, Inez G. (author)
    Format:
    Journal article
    Publication Date:
    1981-06
    Published:
    Philippines: Communicators for Agricultural and Rural Development, Laguna, Philippines
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10081
    Journal Title:
    CARD News
    Journal Title Details:
    2(2) : 6
    Notes:
    This article is maintained in the office of the Agricultural Communications Program, University of Illinois &gt; "International" section &gt; "Philippines CARD Group" file folder., Brief summary of vital communications components of the Masagana Farm Program

    13. A little knowledge is a dangerous thing ... (agricultural media)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Harrison, Susan (author / Vice President - Media Director, Davis Harrison Advertising, Chicago) and Vice President - Media Director, Davis Harrison Advertising, Chicago
    Format:
    Journal article
    Publication Date:
    1981-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04284
    Journal Title:
    Marketing and Media Decisions
    Journal Title Details:
    16(12) : 86-90

    16. A media survey checklist

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Murphy, C.C. (author), Peterson, G.R. (author), and Pennsylvania State University; Pennsylvania State University
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00698
    Journal Title:
    ACE Quarterly
    Journal Title Details:
    64 (4) : 41
    Notes:
    AgComm Teaching; media research; research methods; surveys

    17. A mental construct for unstructured on-farm interviews for use in rapid rural appraisal

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carruthers, I. (author / University of London, Wye College) and University of London, Wye College
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00593
    Journal Title:
    Agricultural Administration
    Journal Title Details:
    8(4): 271-278
    Notes:
    Phase 2

    19. A multiple regression analysis of factors related with attitude of farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pathak, S. (author)
    Format:
    Journal article
    Publication Date:
    1981-12
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08064
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    17 (3/4) : 73-80
    Notes:
    James F. Evans Collection, cited reference

    22. A study of sources of information about the recommended solutions for overcoming problems confront production of major agricultural products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    El-Shabrawi, A.A.H. (author), Sharshar, A.H.A. (author), and El-Shabrawi: Agricultural Extension and Rural Development Research Institute, Agricultural Research Centre, Ministry of Agriculture, Egypt; Sharshar: Faculty of Agriculture, Al-Azhar University, Egypt
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    Egypt: Cairo, Egypt : General Administration of Agrarian Culture
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 86 Document Number: C05616
    Journal Title:
    Agricultural Research Review
    Journal Title Details:
    59 (5) : 51-61

    24. Ad pages in farm publications for 12 months, 1980-79: fourth-quarter and year-to-date figures for U.S. and Canadian publications reporting to Advertising Age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1981-01-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15679
    Journal Title:
    Advertising Age
    Journal Title Details:
    52: 54
    Notes:
    1 p.

    26. Adoption behavior in family farm systems : an Iowa study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Abd-Ella, M.M. (author), Hoiberg, E.O. (author), Warren, R.D. (author), and Department of Sociology & Anthropology, Tanta University, Egypt; Iowa State University; Iowa State University
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 60 Document Number: C01813
    Journal Title:
    Rural Sociology
    Journal Title Details:
    46(1) : 42-61
    Notes:
    Phase II

    29. Adoption behaviour of selected tribes of Kerala

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bhaskaran, C. (author), Menon, A.G.G. (author), Sushama, N.P. Kumari (author), and Agricultural Extension Department, College of Agriculture, Vellayami, Kerala, India
    Format:
    Journal article
    Publication Date:
    1981-06
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08072
    Journal Title:
    Indian Journal of Extension Education
    Journal Title Details:
    17 (1/2) : 71-76
    Notes:
    James F. Evans Collection, cited reference

    34. Advertising, promotion, and competition: a survey with special reference to food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Connor, John M. (author / National Economics Division, ESS)
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08421
    Journal Title:
    Agricultural Economics Research
    Journal Title Details:
    33 (1) : 19-27
    Notes:
    James F. Evans Collection, This article surveys the theoretical and empirical literature on the economics of advertising during the last decade. The survey notes several promising advances in theoretical modeling of the role of advertising in consumer choice and social welfare. Numerous empirical investigations of food and other consumer products have established relationships between advertising and market structure or performance indicators. Less progress was found on selected socioeconomic advertising issues that are difficult for traditional economics to handle. (original)

    35. Advice to small farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grozovinski, Z. (author / Ministry of Agriculture, Israel) and Ministry of Agriculture, Israel
    Format:
    Journal article
    Publication Date:
    1981-04
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 72 Document Number: C03382
    Journal Title:
    Phosphorus in Agriculture
    Journal Title Details:
    80 (April 1981) : 15-28
    Notes:
    Phase II

    38. Agri-media is changing : here's how

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dolinky, Mel (author / Media Director, Bader Rutter, Brookfield, WI) and Media Director, Bader Rutter, Brookfield, WI
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04273
    Journal Title:
    Marketing and Media Decisions
    Journal Title Details:
    16(1) : 98-100

    39. Agri-media planners can fool clients - but not indefinitely

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tiedemann, Tom (author / Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI) and Vice President - Media and Research Director, Bader, Rutler & Associates, Inc., Brookfield, WI
    Format:
    Journal article
    Publication Date:
    1981-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04276
    Journal Title:
    Marketing and Media Decisions
    Journal Title Details:
    16(4) : 94-96

    40. Agricultural Information Bank for Asia: promoting new techniques for disseminating agricultural information

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sison, Josephine C. (author)
    Format:
    Journal article
    Publication Date:
    1981-06
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16780
    Journal Title:
    Agricultural Information Development Bulletin
    Journal Title Details:
    3 (2) : 10-12

    42. Agricultural extension services and the issue of equity in agricultural development

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Monu, Erasmus D. (author / Brandon University)
    Format:
    Journal article
    Publication Date:
    1981-09
    Published:
    USA: Ames, IA : Rural Sociological Society.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 87 Document Number: C05861
    Journal Title:
    Rural Sociologist
    Journal Title Details:
    1 (5) : 281-288.
    Notes:
    AGRICOLA IND 88001809

    43. Agricultural research delivery system in Sierra Leone

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akinbode, I.A. (author), LaKoh, A.K. (author), and University of Sierra Leone, Sierra leone
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00594
    Journal Title:
    Agricultural Administration
    Journal Title Details:
    8(4): 289-305
    Notes:
    Phase 2

    44. Agricultural technological research and development in developing countries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wang, K. (author / Seoul National University) and Seoul National University
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    Korea
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 103 Document Number: C08894
    Journal Title:
    Seoul National University Economic Review
    Journal Title Details:
    15 : 1-35

    45. Agricultural technology and the issue of unequal distribution of rewards : an Indian case study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fliegel, Frederick C. (author), Kivlin, Joseph E. (author), Shingi, Prakash M. (author), and Shingi: Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad, India; Fliegel: Department of Agricultural Economics, University of Illinois, Urbana-Champaign, IL; Kivlin: Department of Sociology, Howling Green State University, Bowling Green, OH
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: C03883
    Journal Title:
    Rural Sociology
    Journal Title Details:
    46 (3) : 430-445
    Notes:
    James F. Evans Collection, Explores the long-term implications of the diffusion of agricultural innovations. Data from a sample of 228 Indian farmers were collected in order to determine the effects of differential acceptance of improved agricultural technology on changes in equality of reward distribution over time. Shows that inequality increases over time with respect to gross agricultural production. But lagging behind in adoption of agricultural technology has to be answered in the negative. Notes that inequalities in both level and standard of living are reduced over time. Early failure to adopt agricultural technology does not seem to lead to disadvantage. Discusses the results in terms of the assumptions made about categories of adopters in diffusion research, and in terms of equity assumptions with regard to technological change. (original)

    47. Agriculture sails abroad: Deere & Co., FMC Corp

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ringer, Richard (author)
    Format:
    Journal article
    Publication Date:
    1981-09-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21575
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(37) : S+
    Notes:
    Includes a description of the Furrow, Deere &amp; Company's magazine, and the role it plays in overseas marketing.

    48. American Agriculture : We can turn the tide - U.S. farm export education project

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vaugh, J.D. (author / Agri Marketing) and Agri Marketing
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01025
    Journal Title:
    Agri Marketing
    Journal Title Details:
    19(4) : 26-28
    Notes:
    AgComm Teaching