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    2. "Healthy" discussions about risk: the Corn Refiners Association's strategic negotiation of authority in the debate over high fructose corn syrup

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Heiss, Sarah N. (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02796
    Journal Title:
    Public Understanding of Science
    Journal Title Details:
    22(2) : 219-235

    4. "The stuff you need out here": a semiotic case study analysis of an agricultural company's advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author) and Rhoades, Emily (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36688
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    92(3-4)
    Notes:
    Via online. 14 pages.

    5. "You just need to give them the food. You mess them up by giving all kinds of messages"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05838
    Journal Title:
    Chicago Booth Magazine
    Journal Title Details:
    36(3) : 13
    Notes:
    Case example of how over-zealous marketing (e.g., messaging about "health" and "yummy") can misfire - with adults and children.

    7. A content analysis of environmental advertising claims: a matrix method approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carlson, Les (author), Grove, Stephen J. (author), and Kangun, Norman (author)
    Format:
    Journal article
    Publication Date:
    1993-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19560
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    22(3) : 27-40

    9. A decade of publicity, fore and aft

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, P.V. (author / Publisher, Northwestern Agriculturist)
    Format:
    Journal article
    Publication Date:
    1909-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16416
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    21(8) : 794-799
    Notes:
    Includes a reported example of deception used in advertising harness for horses.