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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gage, Theodore J. (author)
Format:
Journal article
Publication Date:
1980-11-24
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18430
Journal Title:
Advertising Age
Journal Title Details:
51(51) : S-4-S-5
Notes:
Describes method used by hybrid seed marketers to sell to a farmer-dealer at wholesale, then allow the farmer to distribute the product in a local area.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gage, Theodore J. (author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18433
Journal Title:
Advertising Age
Journal Title Details:
50(51) : S-1, 3, 4
Notes:
Describes approaches U.S. agricultural marketers are using in response to changes in farmers and farming.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Shapiro, Leo J. (author) and Bombach, Dwight (author)
Format:
Journal article
Publication Date:
1979-03-19
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18435
Journal Title:
Advertising Age
Journal Title Details:
50(13) : S2
Notes:
Describes "marketing rules" for selling to farmers, ranchers and their families; information sources used by farmers; and research on what farmers want in products such as trucks, tractors and seeds.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Pritzker, Margie (author)
Format:
Journal article
Publication Date:
1979-12-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18432
Journal Title:
Advertising Age
Journal Title Details:
50(51) : S9, 11
Notes:
Emphasizes segmentation of market, seasonality of decision making and role of farm advertising in connecting with local dealers.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Cornick, James M. (author)
Format:
Journal article
Publication Date:
1981-09-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18429
Journal Title:
Advertising Age
Journal Title Details:
52(37) : S-1, S-8
Notes:
In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.