Format: Book / Subject Term: campaign planning and case studies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fearn-Banks, Kathleen (author)
Format:: Book
Publication Date:: 2011
Published:: USA: Lawrence Erlbaum Associates, Inc., New York City, New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36377
Notes:: Fourth edition. 383 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ind, Nicholas (author)
Format:: Book
Publication Date:: 1993
Published:: UK: Kogan Page Limited, London, England
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
Notes:: 223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carnegie, Dale and Associates (author) and Cole, Brent (author)
Format:: Book
Publication Date:: 2012
Published:: USA: Simon and Schuster Paperbacks, New York, New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10001
Notes:: 245 pages., Adapted from an earlier bestseller by Dale Carnegie. Includes a brief agriculture-related example on pages 161-162, with a citation cited on page 241.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lee, Nancy R. (author) and Kotler, Philip (author)
Format:: Book
Publication Date:: 2016
Published:: International: Sage, Los Angeles, California.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09285
Notes:: Fifth Edition. 567 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Keller, Ed (author) and Fay, Brad (author)
Format:: Book
Publication Date:: 2012
Published:: USA: Free Press, New York City, New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01442
Notes:: 286 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Paul, Rolland "Pig" (author), Garner, J. Marvin (author), and Sweet, Orville K. (author)
Format:: Book
Publication Date:: 1991
Published:: USA: Lowell Press, Kansas City, Missouri, for National Pork Producers Council
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08259
Notes:: 197 pages., Includes development and effectiveness of the advertising campaign, "Pork: the other white meat."

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