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    4. Animal rights

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yount, Lisa (author)
    Format:
    Book
    Publication Date:
    2004
    Published:
    USA: Facts on File, Inc., New York, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24668
    Notes:
    298 pages., Overview of the topic, chrolology of important eventsw, glossary of terms, biographical listing, index and annotated bibliography.

    20. Genetically modified language: the discourse of arguments for GM crops and food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cook, Guy (author)
    Format:
    Book
    Publication Date:
    2004
    Published:
    International: Routledge, London, England.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24348
    Notes:
    162 pages., Focuses on the language being used by politicians, scientists, journalists and companies regarding genetic modification of plants. Examines "how language shapes, and can be used to manipulate, our opinions."

    22. Identity and development: Tongan culture, agriculture, and the perenniality of the gift

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    van der Grijp, Paul (author)
    Format:
    Book
    Publication Date:
    2004
    Published:
    Tonga: KITLV Press, Leiden, The Netherlands.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22017
    Notes:
    225 pages, Emphasizes the importance of cultural ideas and ideology, despite the penetration of capitalism.

    36. Radio active: advertising and consumer activism, 1935-1947

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Newman, Kathy M. (author)
    Format:
    Book
    Publication Date:
    2004
    Published:
    USA: University of California Press, Berkeley, California.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21622
    Notes:
    237 pages, Includes a description of "Consumer Time," a radio program sponsored by the U.S. Department of Agriculture and produced by Donald E. Montgomery, consumer's counsel for USDA beginning in 1935. At that time, the USDA was the only government agency with an "official" position devoted to the concerns of the consumer. (p. 145). Another program, "Consumer Flashes," was part of the "National Farm and Home Hour" broadcast on NBC "Red" Network. Also includes (p. 47) statistics showing how lower-income listeners made up about 80% of the U.S. radio audience in 1940. Programs such as the "National Barn Dance" on WLS Radio, Chicago, were cited as especially popular.

    37. Rural racism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chakraborti, Neil (author) and Garland, Jon (author)
    Format:
    Book
    Publication Date:
    2004
    Published:
    UK: Willan Pub., Cullompton, Devon, United Kingdom.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23962
    Notes:
    210 pages

    39. Shapers of the great debate on conservation: a biographical dictionary

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Scheuering, Rachel White (author)
    Format:
    Book
    Publication Date:
    2004
    Published:
    USA: Greenwood Press, Westport, Connecticut
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22446
    Notes:
    312 pages., Centers on the views and efforts of 21 shapers of the conservation debate in the U.S.

    42. The fire ant wars

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Buhs, Joshua Blu (author)
    Format:
    Book
    Publication Date:
    2004
    Published:
    USA: University of Chicago Press, Chicago, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22142
    Notes:
    216 pages.

    44. This is PR: the realities of public relations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kruckeberg, D. (author), Turk, Judy VanSlyke (author), and Newsom, Doug (author)
    Format:
    Book
    Publication Date:
    2004
    Published:
    International: Wadsworth/Thomson Learning, Belmont, California.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22018
    Notes:
    Eighth edition. 418 pages, Includes brief case reports about communications involving mad cow disease (bovine spongiform encephalopathy, or BSE), animal rights protests against fur farms, and opposition to genetically modified food.