This is PR: the realities of public relations

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kruckeberg, D. (author), Turk, Judy VanSlyke (author), and Newsom, Doug (author)
    Format:
    Book
    Publication Date:
    2004
    Published:
    International: Wadsworth/Thomson Learning, Belmont, California.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22018
    Subject Term:
    animal rights, beef, campaign planning, campaigns, cattle, communication methods, environment, forestry, interest groups, public relations, roles, wood, diseases, and fur
    Notes:
    Eighth edition. 418 pages, Includes brief case reports about communications involving mad cow disease (bovine spongiform encephalopathy, or BSE), animal rights protests against fur farms, and opposition to genetically modified food.

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