- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McHale, John P. (author)
- Format:
- Book
- Publication Date:
- 2004
- Published:
- USA: Rowman & Littlefield Publishers, Inc., Lanham, Maryland.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22264
- Subject Term:
- campaign planning, campaigns, communication methods, environmental communication, event planning, health education, health information, interest groups, Internet, media effectiveness, media selection, persuasion, social change, telephone communication, lobbying, and social movements
- Notes:
- 251 pages.
