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Communicating for change: strategies of social and political advocates

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
McHale, John P. (main author)
Format:
Book
Publication Date:
2004
Published:
USA: Rowman & Littlefield Publishers, Inc., Lanham, Maryland.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
campaign planning, campaigns, communication methods, environmental communication, event planning, health education, health information, interest groups, Internet, media effectiveness, media selection, persuasion, social change, telephone communication, lobbying, social movements
Notes:
251 pages.