Available online at www.centmapress.org, Results showed that the producers had seen a positive improvement in sales following acquisition of the regional food quality label, although they had not noticed greater interest in their products during campaigns to support awareness of the label.
20 pages., Via online., Historical analysis of butter sculpture within the context of food as art, and as a way to promote butter as the natural, healthy alternative to oleomargarine.
Via online November-December issue. "The Front Gate" section., Cites a new information campaign of the Beef Quality Assurance program as an effective way to counter much of the misinformation about new plant-based and cell-cultured products that challenge the stewardship of the cattle industry.
17 pages., Analysis revealed that the United Sorghum Checkoff Program (USCP) promotion programs, 1975-76 to 2015-16, resulted in a 4% increase in the sales value of sorghum for food and industrial uses and a 1% increase in total sorghum farm revenue. The farm-level benefit-cost ratio was estimated at between 5.8 and 7.1 in terms of producer profit per dollar spent on promotion.
9 pages., Online via publisher., An adapted health-branding framework guided the 3-step mixed-methods approach to identify evidence for campaigns using a scoping review, comprehensive literature review (1990-2016), and key-informant interviews. Results showed that industry, government, and non-governmental organizations supported 13 campaigns that used various health-branding strategies.
From publisher via online. 1 page., Describes communications plans by the Pear Bureau Northwest. "The freshly redesigned World Pear Day logo provides retailers and consumers with an exciting look that connects to messages of nutritional eating."
