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2. AAEA Association Communications SIG (Special Interest Group)survey
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Crosby, Joy (author)
- Format:
- Journal article
- Publication Date:
- 2019-02-07
- Published:
- USA: AAEA - The Agricultural Communicators Network, LaGrange, GA.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10220
- Journal Title:
- AAEA ByLine
- Notes:
- 2 pages.
3. Asynchronous volunteer engagement in online continuing education using virtual communities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Freidig, Amy (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10611
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(3)
- Notes:
- 4 pages., Article #:3TOT9, via online journal., The Wisconsin Master Gardener Program team used the Google+ Community platform to provide an engaging online discussion forum for asynchronous continuing education experiences. Applications of such a tool for volunteer online education have numerous benefits, including the capacity for asynchronous posting, ease of posting, privacy options, wide availability, and the potential for internal troubleshooting.
4. Back to the basics: are traditional educational methods still effective in a high-tech world?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sneed, Christopher T. (author) and Franck, Karen L. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-12
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11150
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(6)
- Notes:
- 7 pages., Article # 6IAW6, via online journal., Although Extension educators have harnessed the power of technology as an important vehicle for conveying research-based content, it is important that the power of traditional educational methods not be overlooked. These traditional methods remain ideas that work, have worked, and continue to work even today. In this article, we spotlight these traditional ideas by presenting a social marketing campaign that engages limited-resource audiences via themed print educational materials—posters, brochures, and bookmarks. Evaluation results indicate that the campaign has been successful in engaging the target audience and motivating them regarding the adoption of healthful behavior changes.
5. Can members’ WeChat engagement affect relational outcomes in community‐supported agriculture? empirical evidence from China
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tan, Si (author) and Chen, Weiping (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- Wiley Periodicals, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10908
- Journal Title:
- Agribusiness
- Journal Title Details:
- 35: 36– 52
- Notes:
- 17 pages., via online journal., Members’ offline engagement is commonly believed to affect the producer–member relationship in community‐supported agriculture, however, little research focuses on engagement in the online context. Using qualitative data of 24 members and quantitative data of 279 members from China, this study uses a sequential exploratory mixed‐method design to explore the impact of members’ WeChat engagement on relational outcomes. The findings indicate that WeChat engagement positively affects four relational outcomes: Service satisfaction, word of mouth, social bonds, and commitment. In addition, those four relational outcomes are not equally influenced by WeChat engagement. The greatest impact is on commitment, while the lowest is on service satisfaction. Furthermore, multigroup analysis results suggest that gender moderates the relationship between WeChat engagement and commitment.
6. Digital marketplace and FinTech to Support Agriculture Sustainability
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Anshari, Muhammad (author), Almunawar, Mohammad Nabil (author), Masri, Masairol (author), and Hamdan, Mahani (author)
- Format:
- Conference paper
- Publication Date:
- 2019-01
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10906
- Journal Title:
- Energy Procedia
- Journal Title Details:
- 156: 234-238
- Notes:
- 5 pages., 2018 5th International Conference on Power and Energy Systems Engineering, CPESE 2018, 19–21 September 2018, Nagoya, Japan, via online journal., Agriculture plays an important in providing food security and sustainability for the people in any country. However, lack of funding and limited distribution channels to reach customers are frequent problems faced by farmers to meet the level of sustainability. Agriculture’s sustainability can be strengthened by allowing an innovation of services such as Financial Technology (FinTech), and digital marketplace. Digital marketplace with Fintech enabled might transform agriculture’s business process into more sustainable in term of funding and distribution. FinTech offers farmers convenient ways of getting sources of funding through crowdfunding and digital payment system. Thus, digital marketplace can act as a platform for FinTech to integrate the innovative financial solution into broader agriculture’s ecosystem. The study proposes a modelling digital marketplace with FinTech enabled especially crowdfunding and payment system in order to support agriculture’s sustainability. The model connects all actors (farmers, landowners, investors, and consumers) into a platform that can promote transparency, empowerment, resourcefulness, and public engagement in agriculture.
7. Ethical activism? Food babe, big food, and the online pressure for disclosure
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stokes, Ashli Quesinberry (author / University of North Caroline at Charlotte)
- Format:
- Book chapter
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10900
- Notes:
- See also D10895., Pages 145-153 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Examines the methods and effects of Vani Hari and her Food Babe blog as a "viral activist," underscoring that public relations is in new territory.
8. Evaluating promotional efforts for driving traffic to an extension outreach website
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Campbell, Tim (author), Shaw, Bret (author), Rao, Amulya (author), and Klink, Jenna (author)
- Format:
- Online journal article
- Publication Date:
- 2019-06
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10607
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(3)
- Notes:
- 7 pages., Article #:3RIB1, via online journal., As online communication becomes more important to Extension professionals, understanding how promotional strategies affect the number of people accessing online content also becomes more important. We tracked website visits resulting from four different promotional efforts to understand relative effectiveness of these efforts. Each effort was unique in cost, efficacy, and efficiency. We found that using multiple promotional approaches to drive traffic to educational content can increase engagement over time and allow for reaching larger audiences.
9. Exploring communication tendencies of program facilitators
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kurtzo, Fawn (author), Edgar, Leslie D. (author), Edgar, Don W. (author), Graham, Donna L. (author), and Russell, Mark (author)
- Format:
- Online journal article
- Publication Date:
- 2019-03
- Published:
- USA: Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10237
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(1) : 1-17
- Notes:
- pgs. 1-17; Article 3, Via online journal., Audience analysis is a critical skill to forge relationships and develop effective communications. Programs provided by the Cooperative Extension Service must be aware of external and internal audiences to provide relevant information and evoke impacts. Berlo’s (1960) Source-Message-Channel-Receiver Model of Communications guided this formative evaluation of Extension staff, and horse 4-H club volunteer leaders (program facilitators) to expose internal communication tendencies in Arkansas. Findings identified that program facilitators seek horse-related information from a variety of sources, most frequently relying on personal connections and least frequently seeking Extension sources. Program facilitators share a variety of messages and most frequently relay information about deadlines to club members. Messages about recruitment and fundraising were shared least often. Program facilitators described utilizing a variety of personal and electronic channels to share messages with the greatest frequency for in-person communications. Incoming channels were less diverse than outgoing channels and primarily featured email, which program facilitators preferred. Program facilitators are primarily female, aged in their thirties, described lifetime involvement with 4-H and the horse industry, and most frequently reported having less than five years’ experience in their current position. The ground-level perspective of facilitators’ demographics and communication tendencies was evident in results of this study. In application, practitioners must continue to actively seek relationships with audiences, remain cognizant of communication factors, and provide accurate messaging through preferred channels.
10. How do extension agents of DAE (Department of Agricultural Extension) use social media for strengthening agricultural innovation in Bangladesh?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kamruzzaman, Md (author), Chowdhury, Ataharul (author), Odame, Helen Hambly (author), and Sarapura, Silvia (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Bangladesh
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11655
- Journal Title:
- Rural Extension and Innovation Systems Journal
- Journal Title Details:
- 15(1) : 10-19
- Notes:
- 10 pages., Researchers surveyed and interviewed extension agents to examine how they are using social media to strengthen.