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Ethical activism? Food babe, big food, and the online pressure for disclosure

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Stokes, Ashli Quesinberry (main author / University of North Caroline at Charlotte)
Format:
Book chapter
Publication Date:
2019
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
case studies, communication methods, consumers, ethical issues, food, Internet, public relations, scientific communication, food industry, social media, food issues, social responsibility, corporate social responsibility, corporate communication, food ethics, ethical behavior
Notes:
See also D10895., Pages 145-153 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Examines the methods and effects of Vani Hari and her Food Babe blog as a "viral activist," underscoring that public relations is in new territory.