Online from publisher., Reports on a first bay-wide effort to protect shorelines from rising water, convening stakeholders to find common ground. Mediator hopes that giving all stakeholders a voice will ensure buy-in, even when talking to each other is optional.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10840
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Based on a presentation at the Global Alliance World PR Forum, Toronto, Canada, May 2016. 5 pages., Brief definition of greenwashing in the realm of environment, discussion of risks and dangers in the practice, and guidelines for communicators in developing their environmental communication methods.
Available online at www.centmapress.org, Results indicated that both corporate firms involved in a food fraud case lacked an immediate mandate to address the legitimate stakeholders' claim. "This study adds the action perspective to stakeholder salience theory, providing practical guidelines for marketers in the food sector who face wicked contexts, attempting to achieve transparency and common goals along with their stakeholders."
USA: Center for Food Integrity, Gladstone, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11707
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2 pages., Online from publisher., Examines a period of meat shortages in stores - and headlines about pork and poultry farmers having to euthanize entire barns of animals. "Helping consumers understand the supply chain disruption and impacts may seem daunting, but the key is to keep it simple and engage on the shared values of safe food and a commitment to the highest standards of animal care."
21 pages., Online via UI e-subscription., Article described a negotiation simulation designed to incorporate skill building, process management, conflict analysis, and conflict management tools.
Online from publication., Describes a 31-year battle by the Great Basin Water Network against the Southern Nevada Water Authority's "groundwater development project" proposed to pump 58 billion gallons of water a year 300 miles to Las Vegas from the remote rural valleys of Nevada and Utah. Developments highlighted lack of trust and mutual goal-seeking.
12 pages., Online via UI electronic subscription, Analysis of five cases of peak social media activity in the Dutch livestock sector. Findings indicated that social media hypes revolved around activism, scandals, and conflicts - each with characteristic patterns of activity, framing, interaction and media interplay. "Our results show the need to adopt a proactive and interactive approach that transcends the view of social media as a mere communication channel to respond in crisis situations."