Social media hypes about agro-food issues: activism, scandals and conflicts

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stevens, T.M. (author), Aarts, N. (author), Termeer, C.J.A.M. (author), and Dewulf, A. (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    Netherlands
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D11475
    Journal Title:
    Food Policy
    Journal Title Details:
    79: 23-34
    Subject Term:
    animal rights, case studies, conflict, crisis communication, farmers, farming methods, food, food safety, information issues, information needs, interest groups, linkages, livestock, meat, media, news media, non-governmental organizations, policies, poultry, risk communication, industrialization, role, framing, activism, social media, stakeholders, Twitter, animal welfare, Facebook, Netherlands (Europe), engagement, activists, joint problem solving, factory farms, mutual problem solving, hype, broilers, and scandals
    Notes:
    12 pages., Online via UI electronic subscription, Analysis of five cases of peak social media activity in the Dutch livestock sector. Findings indicated that social media hypes revolved around activism, scandals, and conflicts - each with characteristic patterns of activity, framing, interaction and media interplay. "Our results show the need to adopt a proactive and interactive approach that transcends the view of social media as a mere communication channel to respond in crisis situations."

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