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A communicator's guide to mitigating the risk of greenwashing

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Barter, Angela (main author)
Format:
Guide
Publication Date:
2016-05
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
accuracy, appeals (message), communicators, concepts, environment, environmental communication, ethical issues, interest groups, message content, public relations, risk communication, role, transparency, honest broker, mutual goal seeking, greenwashing, mutual problem solving, communication goals
Notes:
Based on a presentation at the Global Alliance World PR Forum, Toronto, Canada, May 2016. 5 pages., Brief definition of greenwashing in the realm of environment, discussion of risks and dangers in the practice, and guidelines for communicators in developing their environmental communication methods.