A communicator's guide to mitigating the risk of greenwashing

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barter, Angela (author)
    Format:
    Guide
    Publication Date:
    2016-05
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10840
    Subject Term:
    accuracy, appeals (message), communicators, concepts, environment, environmental communication, ethical issues, interest groups, message content, public relations, risk communication, role, transparency, honest broker, mutual goal seeking, greenwashing, mutual problem solving, and communication goals
    Notes:
    Based on a presentation at the Global Alliance World PR Forum, Toronto, Canada, May 2016. 5 pages., Brief definition of greenwashing in the realm of environment, discussion of risks and dangers in the practice, and guidelines for communicators in developing their environmental communication methods.

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