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    3. An evaluation of festival activities as motives for festival attendance: a case study of Strawberry festival at the Redberry farm in George, South Africa

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ramukumba, Takalani (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    South Africa
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11369
    Journal Title:
    African Journal of Hospitality, Tourism and Leisure
    Journal Title Details:
    6(4)
    Notes:
    12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.

    5. Blimp brings innovation, enables Syngenta to touch lives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, Julie (author)
    Format:
    Journal article
    Publication Date:
    2008-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28268
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(7) : 18-19
    Notes:
    Posted at http://www.agrimarketingdigital.com/, Describs a campaign by Syngenta that involves the AVICTA Complete Cotton blimp.

    7. Integrated marketing communications in the Australian and New Zealand wine industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reid, Mike (author), Johnson, Trent (author), Ratcliffe, Mike (author), Skrip, Kari (author), and Wilson, James (author)
    Format:
    Editorial
    Publication Date:
    2001
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36501
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    20(2) : 239-262

    10. Research: ag marketers remain devoted to print, events, but are prepping for move to digital

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News releases
    Publication Date:
    2014-07-18
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02920
    Notes:
    Agri Council of American Business Media. 1 page., Report of research by Readex Research among ag marketing professionals from the U.S. and Canada.