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    23. Brand loyalty among ag producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roucan-Kane, Maud (author) and Harbor, Anetra (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26976
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(1) : 16-17
    Notes:
    Features a marketing communications campaign by Wyffels Hybrids, Geneseo, Illinois.

    24. Brand salience and brand differentiation of the Florida Forest Service

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Telg, Ricky (author), Irani, Tracy (author), Carter, Hannah (author), Settle, Quisto (author), Goodwin, Joy (author), Wysocki, Al (author), and Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Format:
    Abstract
    Publication Date:
    2012-06-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00614
    Notes:
    2012 ACE research conference, Annapolis, Maryland, June 11, 2012. 1 page.

    25. Brand salience and brand differentiation of the Florida Forest Service

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Telg, Ricky (author), Irani, Tracy (author), Carter, Hannah (author), Settle, Quisto (author), Goodwin, Joy (author), and Wysocki, Al (author)
    Format:
    journal articles
    Publication Date:
    2012
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00835
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    96(3) : 11-25

    28. Branding food culture: UNESCO creative cities of gastronomy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pearson, David (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11588
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    28(2) : 164-176
    Notes:
    14 pages., Online via UI e-subscription., Researchers analyzed the co-branding between the United Nations and the urban centers that are successful in becoming UNESCO Creative Cities of Gastronomy. "Cities with this status have the potential to generate benefits from enhanced brand image, with associated economic and social rewards. However, it requires ongoing investment to create awareness among potential tourists and investors and in the development of enhanced pride and coordination among city residents and businesses."