Posted at www.agrimarketing.com, Discusses ways in which to make agri-marketing firms more innovative through involvement of personnel with diverse skills and interests.
3 pages., On co-creating value with customers. Involves "reassessing almost everything that we think we know about our customers and products - and probably change some aspects of our basic business model."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11709
Notes:
4 pages., Online from publisher., "Most agribusinesses prioritize direct-buy as their primary method of website advertising. However, with increasingly advanced AdTech available in the market, relying on one channel can limit your potential for advertising and marketing success. One of the advertising channels that has grown in popularity over the past few years has been data-targeted programmatic advertising (i.e., "the process of automating the buying and selling of ad inventory in real time through an automated bidding system. ... Instead of focusing on the placement of the ad, your advertising is demographically delivered to the target audience.")
