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    3. A choice experiment model for beef: what U.S. consumer responses tell us about relative preferences for food safety, country-of-origin labeling and traceability

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    4. A comparison of attitudes toward food and biotechnology in the U.S., Japan and Italy

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    5. A comparison of consumer sensory acceptance, purchase intention, and willingness to pay for high quality United States and Spanish beef under different information scenarios

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    6. A lesson in meeting the competition head-first

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