58 pages., Journal article via online., Historical analysis of print advertising in the early 20th Century revealed that "in an era of scientific discovery and therapeutic ethos, fruits and vegetables were advertised as medical tonics, with 'prescriptions' that included recommended daily doses, to ward off or cure real or imagined medical ailments (flu, listlessness, acidosis)." Findings identified social positives and negatives associated with this practice. Researchers recommended use of a broader social marketing and transdisciplinary approach.
9 pages., Online via publisher., An adapted health-branding framework guided the 3-step mixed-methods approach to identify evidence for campaigns using a scoping review, comprehensive literature review (1990-2016), and key-informant interviews. Results showed that industry, government, and non-governmental organizations supported 13 campaigns that used various health-branding strategies.
Online from publisher. 3 pages., Case examples in the eastern U.S. of consumer food buying from local, -in-state, and regional producers, with expressions of increased interest and preference.
House, Lisa A. (author), Jiang, Yuan (author), and Salois, Matthew (author)
Format:
Paper
Publication Date:
2014-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02724
Notes:
Paper presented at the 2014 Agricultural and Applied Communications joint AAEA/EAAE/CAES symposium: Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 17 pages.
From publisher via online. 1 page., Describes communications plans by the Pear Bureau Northwest. "The freshly redesigned World Pear Day logo provides retailers and consumers with an exciting look that connects to messages of nutritional eating."
