20 pages., Online via UI e-subscription, Researchers used the Theory of Reasoned Action as foundation for investigating how a firm's choices related to brand identity and country of manufacture influenced purchase decisions. Results suggested that while both affect attitudes toward purchasing a product, a positive attitude toward buying a particular brand might offset a negative attitude toward buying from a particular country. This study focused on appliance brands. The review of literature cited examples of research involving ice cream, wines, and leather products.
Gordon, Ross (author), Hastings, Gerard (author), McDermott, Laura (author), and Evans, W. Douglas (author)
Format:
Book chapter
Publication Date:
2008
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01365
Notes:
Pages 74-90 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.
Brunner, Brigitta R. (author) and Hickerson, Corey A. (author)
Format:
Book
Publication Date:
2019
Published:
USA: Oxford University Press, New York City, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10895
Notes:
Book contains 35 case studies about this topic, some of them related to food and drink, the food industry, and environmental quality and natural resources.
