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    Start Over Subject Term campaigns Subject Term media relations

    4. Advance planning pays off

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hatesohl, Delmar (author)
    Format:
    Journal article
    Publication Date:
    1957-06
    Published:
    USA: American Association of Agricultural College Editors
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17596
    Journal Title:
    AAACE
    Journal Title Details:
    39 (7) : 7

    5. Advocacy on the Internet: lessons learned from the Animal Enterprise Terrorism Act of 2005

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Waters, Richard D. (author) and Wang, Meredith L. (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11619
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    17 : 241-256
    Notes:
    17 pages., Online by open access via ResearchGate.net., Researchers used a content analysis of randomly sampled advocacy group websites to evaluate the communication strategies and media relations efforts of these organizations. Results indicated that most of the "Stop AETA" coalition members "did little to educate the public about the legislation much less advocate for its defeat." They revealed limited use of online press rooms and creation of dialogue with key stakeholders.

    7. Agencies at the mic

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    National Association of Farm Broadcasting, Platte City, Missouri.
    Format:
    Report
    Publication Date:
    2008-11-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28500
    Notes:
    4 pages., Summary of an educational session at the 2008 NAFB convention, Kansas City, Missouri. "Top agency advertising and PR communications professionals share their insights about communications plans and strategies and what can enhance the agency-media relationship, grow business, and best serve clients."