Advocacy on the Internet: lessons learned from the Animal Enterprise Terrorism Act of 2005

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Waters, Richard D. (author) and Wang, Meredith L. (author)
    Format:
    Journal article
    Publication Date:
    2011
    URL:
    https://researchgate.net/publication/233050465_advocacy_on_the_internet_lessons_learned_from_the_animal_enterprise_terrorism_act_of_2005
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11619
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    17 : 241-256
    Subject Term:
    animal rights, campaigns, information issues, information services, interest groups, legislation, media relations, risk communication, web sites, stakeholders, animal welfare, advocacy, joint problem solving, animal care, coalitions, mutual problem-solving, mutual goal seeking, and online advocacy
    Notes:
    17 pages., Online by open access via ResearchGate.net., Researchers used a content analysis of randomly sampled advocacy group websites to evaluate the communication strategies and media relations efforts of these organizations. Results indicated that most of the "Stop AETA" coalition members "did little to educate the public about the legislation much less advocate for its defeat." They revealed limited use of online press rooms and creation of dialogue with key stakeholders.

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