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    Start Over Subject Term readership

    3. Agri media works 24/7

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agri Council of American Business Media, New York City, New York.
    Format:
    Report
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26312
    Notes:
    2 pages., Report on survey findings about seasonality of farmers' readership of editorial and advertising material in agricultural publications.

    4. Seeking readership studies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    AgriMarketing staff (author)
    Format:
    Journal article
    Publication Date:
    1994-11
    Published:
    USA: Niles, IL : Century Communications Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08215
    Journal Title:
    Agri Marketing
    Journal Title Details:
    32 (10) : 56
    Notes:
    James F. Evans Collection

    6. Magazine and farm paper duplication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois
    Format:
    Report
    Publication Date:
    1929-02-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36808
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 9, Special Bulletin No. 13. 2 pages., Summary of findings by the American Association of Advertising Agencies. Among 58 general magazines, only three showed more than 12 percent duplication with any of 56 farm papers.

    7. Selling Maxwell House Coffee to farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois
    Format:
    Report
    Publication Date:
    1927
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36781
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 8, 14 pages., Presentation by Agricultural Publishers Association.

    8. Continuing study of farm publications: average cost per 100 readers for all advertisements, 56 lines or over in 11 studies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Report
    Publication Date:
    1949-10-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36967
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Presented at the annual APA meeting, Chicago, Illinois, October 18-19, 1949. 4 pages., Identifies average cost per 100 readers, by subject classification (e.g., agricultural chemicals and fertilizers, automotive industry, building materials and equipment, seeds).

    9. Farmer interest in amusements and culture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1924-07-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24888
    Notes:
    Bulletin No. 29, pages 1-2., Encouraging results of an advertising campaign in farm papers promoting attendance at motion picture productions.

    10. Progress report: the continuing study of farm publications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Report
    Publication Date:
    1949-10-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36966
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Presented at the annual APA meeting, Chicago, Illinois, October 18-19, 1949. 2 pages.

    12. Speaking of color for extension publications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ahmann, J.S. (author), Glock, M.D. (author), and Stephen, V.R. (author)
    Format:
    Report
    Publication Date:
    1953
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 9 Document Number: B01310
    Notes:
    AgComm Teaching. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Ithaca, N.Y.: Dept of Extension Teaching and Information, New York State Colleges of Agriculture and Home Economics, Cornell University. 8 pp.

    13. Media and information channel preferences of college freshmen in agricultural sciences and natural resources

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akers, Cindy (author), Oskam, Judy (author), Burris, Scott (author), Irlbeck, Erica Goss (author), and Willeford, Mary (author)
    Format:
    Abstract
    Publication Date:
    2008
    Published:
    USA: American Association of Agricultural Education
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29479
    Journal Title Details:
    27 : 323-325
    Notes:
    Proceedings of the 2008 WesternRegion AAAE Research Conference.

    14. Technical writing style: attitudes toward scientists and their writing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aleong, J. (author), Ashman, M.G. (author), and Wales, L.H. (author)
    Format:
    Journal / Research summary
    Publication Date:
    1979
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 9 Document Number: B01292
    Journal Title:
    ACE Quarterly
    Journal Title Details:
    62 (3) : 59-61
    Notes:
    AgComm Teaching

    15. Salvage that site

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Allen, Chandra (author)
    Format:
    Journal article
    Publication Date:
    2007-09
    Published:
    USA: Cooperative Communicators Association, Lubbock, Texas.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26444
    Journal Title:
    CCA News
    Journal Title Details:
    :6-8
    Notes:
    "Can your co-op's Web site be saved?" Five strategies to improve a site and increase readership.

    16. Country journalism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Allen, Charles Laurel (author)
    Format:
    Book
    Publication Date:
    unknown
    Published:
    USA: New York : T. Nelson and Sons, 1928
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18640
    Notes:
    504 pages; Nelson's English Series

    18. A survey of readership of agricultural magazines

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Allen, Kim (author)
    Format:
    Survey report
    Publication Date:
    1969-08-26
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13832
    Notes:
    10 p., Presented by Prof. Harvey Jacobs, Department of Journalism and Mass Communications, New Mexico State University, Las Cruces, New Mexico. AEJ Convention (Association for Education in Journalism

    19. Ag media study: loyalty remains strong to both print and digital readers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alterio, Michael Moran (author)
    Format:
    News release
    Publication Date:
    2014-03-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05945
    Notes:
    Online from Agri-Media Council of the Association of Business Information and Media Companies (ABM), New York City, New York. 1 page.

    20. Cigarette smoker study offers clues to how people read news about health risks

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    journal articles
    Publication Date:
    1961-10
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21288
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    1(10) : 3-4

    21. Pamphlets on parade

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, C.A. (author) and Ryan, B. (author)
    Format:
    Research summary
    Publication Date:
    1943-01
    Published:
    USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08943
    Notes:
    Page 1 in Lucinda Crile, Findings from studies of bulletins, news stories, and circular letters. Extension Service Circular 488. Revision of Extension Service Circular 461, which it supersedes. May 1953. 24 pages. Brief description of a study reported in Iowa Farm Econ. 9:23, 25. January-February 1943.

    25. Information communication technologies for gender and development in Africa: the case for radio and technological blend

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Asiedu, Christobel (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05921
    Journal Title:
    International Communication Gazette
    Journal Title Details:
    74(3) : 240-257
    Notes:
    Findings suggest that while radio has been marginalized in current discourse, it is the predominant medium used in subSaharan Africa.

    29. Farm audience in Delaware: the behavior of farm operators in the state of Delaware with respect to mass communications media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Axinn, George H. (author)
    Format:
    Report
    Publication Date:
    1952
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 9 Document Number: B01352
    Notes:
    AgComm Teaching. Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., Newark, DE: Agricultural Experiment Station, University of Delaware (Miscellaneous Paper No. 151). 13 pp.

    32. Agricultural literature and the early Illinois farmer

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bardolph, Richard (author / The Woman's College of the University of North Carolina) and The Woman's College of the University of North Carolina
    Format:
    Book
    Publication Date:
    1948
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 38 Document Number: B04277
    Notes:
    Includes Preface and Contents, Urbana, IL : The University of Illinois Press, 1948. 199 p.

    35. Magazine circulation and reading habits of rural women

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Batra, Parveen (author / Haryana Agricultural University, Hisar, India) and Grover, Indu (author / Haryana Agricultural University, Hisar, India)
    Format:
    Article
    Publication Date:
    1994
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C12789
    Notes:
    Pages 124-131 in M.R. Dua and V.S. Gupta (eds.), Media and development: themes in communication and extension. Har-Anand Publications, New Delhi, India. 176 p.

    36. How to make a better banner ad

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bawden, Andrew (author), Marlow, Greg (author), and Farms.com Professional Services, Guelph, Ontario, Canada.
    Format:
    Article
    Publication Date:
    2010
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35703
    Notes:
    1page.

    37. Idaho Unido: providing print media that meet the needs of Hispanic populations in distributed rural areas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Beachboard, Martine Robinson (author)
    Format:
    Paper
    Publication Date:
    2004-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22326
    Notes:
    Presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Toronto, Canada, August 2004. 13 pages.

    38. Farmer innovators and "slick" farm magazines

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Beal, George M. (author) and Pommrehn, Dick (author)
    Format:
    Correspondence
    Publication Date:
    1959-12-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29298
    Notes:
    Farm Progress Companies files. 5 pages., An exchange of letters and background information focused on whether farmer "innovators" in the Beal/Bohlen adoption scale tend to prefer magazines such as Farm Journal and Successful Farming over state farm papers.

    39. Readership and response to an area development newsletter. II summary of situational and predispositional factors (TENCO Newsletter published by the Extension Information Service, Iowa State University)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Beal, George M. (author), Kern, K. Robert (author), Lingren, Herbert G. (author), and Iowa State University
    Format:
    Report
    Publication Date:
    1965
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 21 Document Number: B02319
    Notes:
    #844.B; See also ID B02320, Harold Swanson Collection, Ames, IA : Iowa State University, Cooperative Extension Service, 1965. 18 p.

    40. Readership and response to an area development newsletter. III summary of communications aspects (TENCO Newsletter, published by the Extension Information Service, Iowa State University)

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Beal, George M. (author), Kern, K. Robert (author), Lingren, Herbert G. (author), and Iowa State University
    Format:
    Report
    Publication Date:
    1965
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 21 Document Number: B02320
    Notes:
    #844.C; See also ID B2319, Harold Swanson Collection, Ames, IA : Iowa State University, Cooperative Extension Service, 1965. 16 p.

    46. Consumers' willingness to pay for milk quality attributes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Berges, Miriam (author) and Casellas, Karina (author)
    Format:
    Paper
    Publication Date:
    2009-08-22
    Published:
    Argentina
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29726
    Notes:
    Presented at the International Association of Agricultural Economists Conference, Beijing, China, August 16-22, 2009. 19 pages.

    47. Do you reach the Scandinavians by advertising in the English papers?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bergeson, Robert B. (author / Advertising Manager, Decorah-Posten, Decorah, Iowa)
    Format:
    Journal article
    Publication Date:
    1904-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15356
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(10) : 62, 64

    48. Diagnostic study of 27 newsletters assesses content and readability

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Berkland, Melva J. (author), Nelson, Diane J. (author), and Extension Communication Services, Iowa State University, Ames, IA
    Format:
    Report
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06365
    Notes:
    James F. Evans Collection, Mimeographed, 1992. 2 p.

    50. Readership survey of OMAF News and other media (Ontario Ministry of Agriculture and Food)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Blackburn, Donald J. (author / Professor and Head, Extension Education and Rural Development Section, School of Agricultural Economics and Extension Education, Ontario Agricultural College, University of Guelph, Guelph, Canada) and Professor and Head, Extension Education and Rural Development Section, School of Agricultural Economics and Extension Education, Ontario Agricultural College, University of Guelph, Guelph, Canada
    Format:
    Report
    Publication Date:
    1985-04
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 76 Document Number: C04016
    Notes:
    Guelph, Canada : School of Agricultural Economics and Extension Education, Ontario Agricultural College, University of Guelph, 1985. 18 p. (Research Report AEEE/85/1)