- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Agriculrural Publishers Association(APA) (author)
- Format:
- Report summary
- Publication Date:
- 1996
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10388
- Journal Title:
- Illinois AgriNews
- Subject Term:
- direct mail, Farm Journal, listenership, media effectiveness, online systems, radio, readership, television, and television viewing
- Notes:
- URL: www.agpub.org/pmih.html