Research studies in 4 consecutive years, from 4 different sources confirm: print makes it happen

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agriculrural Publishers Association(APA) (author)
    Format:
    Report summary
    Publication Date:
    1996
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10388
    Journal Title:
    Illinois AgriNews
    Subject Term:
    direct mail, Farm Journal, listenership, media effectiveness, online systems, radio, readership, television, and television viewing
    Notes:
    URL: www.agpub.org/pmih.html

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