Continuing study of farm publications: average cost per 100 readers for all advertisements, 56 lines or over in 11 studies

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Report
    Publication Date:
    1949-10-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36967
    Subject Term:
    advertising, economics of information, expenditures, farm journals, finance, media effectiveness, readership, and value of information
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Presented at the annual APA meeting, Chicago, Illinois, October 18-19, 1949. 4 pages., Identifies average cost per 100 readers, by subject classification (e.g., agricultural chemicals and fertilizers, automotive industry, building materials and equipment, seeds).

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