10 pages, Enormous quantities of data are generated through social and online media in the era of Web 2.0. Understanding consumer perceptions or demand efficiently and cost effectively remains a focus for economists, retailer/consumer sciences, and production industries. Most of the efforts to understand demand for food products rely on reports of past market performance along with survey data. Given the movement of content-generation online to lay users via social media, the potential to capture market-influencing shifts in sentiment exists in online data. This analysis presents a novel approach to studying consumer perceptions of production system attributes using eggs and laying hen housing, which have received significant attention in recent years. The housing systems cage-free and free-range had the greatest number of online hits in the searches conducted, compared with the other laying hen housing types. Less online discussion surrounded enriched cages, which were found by other methods/researchers to meet many key consumer preferences. These results, in conjunction with insights into net sentiment and words associated with different laying hen housing in online and social media, exemplify how social media listening may complement traditional methods to inform decision-makers regarding agribusiness marketing, food systems, management, and regulation. Employing web-derived data for decision-making within agrifood firms offers the opportunity for actionable insights tailored to individual businesses or products.
MATEI, Daniela (author), BRUMĂ, Ioan Sebastian (author), TANASĂ, Lucian (author), and Senior Researcher, Ph.D., Romanian Academy -Iaşi Branch, Gh. Zane"Institute of Economic and Social Research
Researcher, Ph.D., Romanian Academy -Iaşi Branch, Gh. Zane"Institute of Economic and Social Research
Format:
Journal article
Publication Date:
2016
Published:
Romania: Apollonia University of Iasi, Communication Sciences Faculty
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08309
AGRICOLA IND 92004221, County agents receive cost of production information primarily from state extension services and then disseminate it to agricultural producers. A survey gathered data on agent usage of this information. A Poisson regression analysis using count data was performed to determine the factors influencing the number of times county agents directly referred to published cost of production (enterprise budget) information in a year. The agent's understanding of budget information use in management decisions, the availability of budgets, and his/her receiving the budgets in multiple forms (e.g., sheets, booklets, or software) had significant positive impacts on the use of budgets by the agent. (original)
21 pages, via Online Journal, This paper explores the role of regulation and legislation on influencing the development and diffusion of technologies and methods of crop production. To do this, the change in pesticide registration under European Regulation 1107/2009 ‘Placing Plant Protection Products on the Market’ was followed through the UK’s agricultural system of innovation. Fieldwork included: a series of interviews conducted with scientists, agronomists and industry organisations; a programme of visiting agricultural events; as well as sending an electronic survey to British potato growers. The innovation system is noted to have made the legislation less restrictive than originally proposed. The most notable system response to the legislation is the adjustment of agrochemical company pesticide discovery strategy and their expansion into biologically derived treatments. There have also been other innovation responses: agricultural seed companies have been breeding in pathogen resistance in their cultivars; agricultural consultancies are prepared to recommend pathogen-resistant seeds; scientists are using the change as justification for adopting their solutions; the agricultural levy boards funded research into off-label pesticide uses; and producers, potato growers in particular, have been seeking advice, but not changing their growing practices.
8 pages., Via Science Direct., This paper aims to use a comprehensive modeling framework to investigate the intention of Iranian livestock producers to deploy renewable energies on their farms to mitigate climate change. A survey was conducted in southern Iran using a random sample of farmers (n = 140). Structural equation modeling showed that attitude, moral norm, subjective norm, and perceived behavioral control are significant predictors of farmers' intention to use renewable energies. Attitude was determined by positive affect and perceived benefits, and moral norm was determined by perceived benefits, perceived cost, and outcome efficacy. The findings not only have public policy implications for promoting the use of renewable energies by farmers in Iran, but also contribute to the literature on environmental psychology, renewable energy, and pro-environmental behavior in a non-Western country.
Via online issue. 3 pages., Summary of panel discussion at a Virtual Town Hall meeting of the Produce Marketing Association. Panelists noted how greenhouse technologies can soften the blow of climate change.
Knuth, Melinda (author), Behe, Bridget K. (author), Hall, Charles R. (author), Huddleston, Patricia (author), Fernandez, R. (author), and Texas A&M University
Michigan State University
Format:
Journal article
Publication Date:
2018-02
Published:
United States: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10339
9 pages., Via online journal., Water is becoming scarcer as world population increases and will be allocated among competing uses. Some of that water will go toward sustaining human life, but some will be needed to install and support landscape plants. Thus, future water resource availability may literally change the American landscape. Recent research suggests that consumers’ attitudes and behavior toward potable water supplies have changed in other countries because of greater social awareness and increasingly widespread exposure to drought conditions. We conducted an online survey of 1543 U.S. consumers to assess their perceptions about landscape plants, the water source used to produce them, and plant water needs to become established in the landscape. Using two separate conjoint designs, we assessed their perceptions of both herbaceous and woody perennials. Consumers placed greater relative importance on water source in production over water use in the landscape for both herbaceous and woody perennials included in this study. They preferred (had a higher utility score for) fresh water over recycled water and least preferred a blend of fresh with recycled water for perennials and recycled water used for woody perennial production. In addition, the group that did not perceive a drought but experienced one placed a higher value (higher utility score) on nursery plants grown with fresh water compared with those which were actually not in drought and did not perceive one. Educational and promotional efforts may improve the perception of recycled water to increase the utility of that resource. Promoting the benefits of low water use plants in the landscape may also facilitate plant sales in times of adequate and low water periods.
12 pages, via online journal, Since the rice crisis of 2007, the government of Benin has initiated many programmes for rice intensification. Comparison of three rice production areas shows that local rice production has indeed been increased by the facilities provided by the government programmes. Although broadly the same facilities (market outlet, credit, input, etc.) were provided to rice farmers in the three study areas, which are located close to one another, there are not only similar, but also some different outcomes with regard to farmers' practices. There were also some unexpected changes, like the shift from limited collective canal cleaning to individual canal cleaning in Koussin-Lélé and the use of pumps in upland areas in Bamè. The study explores the interplay between these external interventions of government programmes and local actions of farmers to explain the outcomes. Using an actor-oriented perspective, the study concludes that farmers' agency played a critical role in the success of interventions; the changes occurred because of local actions of the farmers and intermediaries interacting with the external interventions at diverse junctures. Differences in strategies for resolving livelihood problems, in production options and biophysical conditions influence farmers' local actions and contribute to the explanation of the diversity of outcomes. The main lesson drawn from this research is that evaluation studies should not consider external interventions as the only or primary source of change. The dynamic interplay between local agency, intermediation and external interventions makes room for change.
Love, John M. (author / Cornell University, Ithaca, NY.)
Format:
Report
Publication Date:
1989-09
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 92 Document Number: C06724
Notes:
AGRICOLA IND 90011273; Contains Abstract only, Ithaca, NY : Department of Agricultural Economics, Cornell University Agricultural Experiment Station, 1989. 28 p. (Agricultural Economics Staff Paper 89-32)
Lombardi, Ginevra Virginia (author), Berni, Rossella (author), Rocchi, Benedetto (author), and Department of Economics and Management, University of Florence, Florence, Italy
Department of Statistics, Computer Science and Applications, University of Florence, Italy
Format:
Journal article
Publication Date:
2017-01-20
Published:
Italy: Elsevier Ltd.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08145
16 pages., Via online journal, Communicating the process quality of ethically produced food effectively is of highest interest to policy makers, organizations, retailers and producers in order to enhance ethical food production and increase ethical label use. The objective of this paper is to unveil the effectiveness of different communication treatments in regard to changing purchase behavior of different consumer groups. Different communication material for beef produced according to consumer expectations was compiled and applied in a consumer survey—incorporating a choice experiment and a questionnaire—with 676 respondents in three cities of Germany. A Latent Class Mixed Logit Model was basis to identify different consumer segments and their response to the different communication treatments. The effects of different communication treatments unveil the importance to address information in an objective manner. Target groups could be enlarged through the assessment of clear, objective information. Moreover, most consumers were more likely to refrain from choosing a cheap beef product from conventional, barn-based rearing. Hence, consumers might be interested in reducing their overall consumption of beef and prefer the consumption of high value ethical beef with less frequency. Producers, market actors and policy makers should realize that a high share of consumers, not only smaller target groups, value ethical food and may be ready to change their consumption habits, if they are adequately informed.
5 pages, The current study also focuses and analyses the farmers’ inclination and their usage of smart
phone for agricultural extension. This research is based on survey research method in which a
closed-ended questionnaire was developed after the review of relevant literature. Furthermore,
purposive and convenient sampling techniques were used to collect the data from the respondents
who are farmers in Punjab. The study was conducted during the year 2020 in the selected district
of Bahawalnagar. Overall results elaborate that age and education were among the factors that
accounted for familiarity with apps. However, 42.9 percent of the respondents with the age 30 to
40 were somehow familiar with Agri-apps and 17.3 percent of respondents with twelve years of
schooling were familiar with the apps usage. Likewise, 37 respondents in age bracket of 20 to
30 were of the view that usage of apps have resulted in increased agricultural production. It was
concluded that age and education of the respondents had significant impact on the usage and
familiarity of the apps available on smart phones.
7 pages, via Online journal, Hair fescue (Festuca filiformis) is a tuft-forming perennial grass that reduces yields in lowbush blueberry (Vaccinium angustifolium) fields. Nonbearing year foramsulfuron applications suppress hair fescue, but there is interest in increasing suppression through foramsulfuron use in conjunction with fall-applied herbicides. The objective of this research was to determine the main and interactive effects of fall-bearing year herbicide applications and spring-nonbearing year foramsulfuron applications on hair fescue. The experiment was a 5 × 2 factorial arrangement of fall-bearing year herbicide (none, terbacil, pronamide, glufosinate, dichlobenil) and spring-nonbearing year foramsulfuron application (0, 35 g·ha−1) arranged in a randomized complete block design at lowbush blueberry fields in Portapique and Stewiacke, Nova Scotia, Canada. Spring-nonbearing year foramsulfuron applications did not reduce total tuft density or consistently reduce flowering tuft density, flowering tuft inflorescence number, or flowering tuft seed production. Fall-bearing year pronamide applications reduced hair fescue density for the 2-year production cycle, although additional bearing year density reductions occurred when pronamide was followed by spring-nonbearing year foramsulfuron applications at Stewiacke. Fall-bearing year dichlobenil applications reduced total and flowering tuft density at each site, although reductions in flowering tuft inflorescence number and seed production were most consistent when followed by spring-nonbearing year foramsulfuron applications at Stewiacke. Suppression extended into the bearing year at each site, and dichlobenil should be examined further for hair fescue control. Fall-bearing year glufosinate applications reduced hair fescue total tuft density at each site and flowering tuft density and flowering tuft seed production at Stewiacke. Fall-bearing year glufosinate applications followed by spring-nonbearing year foramsulfuron applications also reduced nonbearing year flowering tuft inflorescence number and bearing year hair fescue seedling density at Stewiacke, indicating that this treatment may reduce hair fescue seedling recruitment at some sites. Fall-bearing year terbacil applications did not suppress hair fescue and are not recommended for hair fescue management in lowbush blueberry.
Aldosari, Fahad (author), Al Shunaifi, Mohamed Saleh (author), Ullah, Muhammad Amjad (author), Muddassir, Muhammad (author), and Noor, Mehmood Ali (author)
Format:
Online journal article
Publication Date:
2019-04
Published:
Saudi Arabia: Science Direct
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10318
7 pages., Via online journal., Like many developing countries, agriculture is seen as the vehicle for development also in Pakistan. Our study was aimed to identify the perceptions of farmer community towards the electronic media and relationship between different demographic characteristics of respondents with the use of electronic communication of TV and radio, in Khyber Pakhtunkhwa (KPK), a province of Pakistan. Random sampling technique was used for selecting 183 respondents. Data were analyzed with descriptive statistics and Chi-square. Results revealed that maximum respondents were agreed that mobile and internet can be a useful source of agricultural information and only 1.6 and 5.5% of the respondents were strongly disagreed about information means, respectively. A maximum number of the respondents were undecided about “agricultural helpline can be a useful source of agricultural information”, only 14.2% of the respondents were strongly agreed with this statement. A highly significant relationship was found between age of respondents and application of information received through radio and TV. On the other side, education of the respondents had a highly significant relationship with the application of information received through radio only. Farming experience of the respondents had no significant relationship with the application of information received through TV and radio. Results suggested that extension personnel should motivate and educate the farming community about the use of electronic media (TV, radio, helpline, internet, mobile) for advanced information about agriculture production techniques.
Kanyogonya, Keith K. (author) and Hein, Charles T. (author)
Format:
Report
Publication Date:
1979
Published:
International: Afrolit Society, Nairobi, Kenya
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00522
Notes:
Pages 18-22 in Charles T. Hein and Keith K. Kanyogonya (eds.), Rural press for village post-literacy literature. Afrolit Paper No. 5. Fifth Biennial Afrolit Society Pan-African Literacy Workshop Report, Afrolit Society, Nairobi, Kenya. 93 pages
12 pages., via online journal, Animal welfare and environmental impacts have been emphasized in the sustainable production of livestock. Labels are useful tools for clearly providing such attribute information to consumers. The aim of this study was to evaluate how human values influence consumer segments for beef with information on animal welfare and environmentally friendly production. Using a choice experiment, we examined whether animal welfare and environmentally friendly labels, country of origin and price impact consumer choice. As results, five heterogeneous consumer classes were identified using a latent class model: label conscious, domestic beef preferring, price conscious, animal welfare preferring and not interested in production method. Almost 90% of consumers were interested in and willing to pay for beef with animal welfare or environmentally friendly label. The classes with significant preferences for such labeled beef were affected by “openness to change”, “self-enhancement” and “security”. Improving consumer attitudes and strengthening consumer perception towards labeled beef by marketers and policy makers will be required.
14 pages., via online journal., While dealing with weather variability has always been a source of stress for farmers, a generally warmer, wetter climate with the potential for increasingly intensive precipitation poses a threat to long-term farm viability. Knowing how farmers think about increasingly variable weather patterns (IVWP) is important for educators, agency staff, and others to learn how to work with producers on adaptation strategies to protect natural resources and prevent crop failure. In 2011, the University of Maine Cooperative Extension conducted focus group sessions with farmers from seven different commodity groups, five mixed farmer sessions, and two sessions with consultants, educators, and agency staff who work with growers to learn about grower perceptions of environmental changes, and to learn about changes they may be making to their farming operations to protect their operations from IVWP. Farmers discussed over 40 practices that could be construed as adaptation measures to buffer against IVWP. Fruit (apple and blueberry) growers spent the most time on the subject and expressed the most concern about the effects of IVWP, while dairy and potato growers spent the least. Given the divergence of opinion on the subject of climate change that Maine growers expressed, successful outreach education through the U.S. Department of Agriculture (USDA) and Cooperative Extension should likely emphasize short-term risk management, resilience, and stability of farm operations as opposed to communicating the need to adopt strategies based on climate change.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00526
Notes:
Pages 60-68 in Charles T. Hein and Keith K. Kanyogonya (eds.), Rural press for village post-literacy literature. Afrolit Paper No. 5. Fifth Biennial Afrolit Society Pan-African Literacy Workshop Report, Afrolit Society, Nairobi, Kenya. 93 pages
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes3 Document Number: D09176
Notes:
Kerry J. Byrnes Collection, Title in Spanish: "De cafetera a cafetería:" hacia un modelo alternativo para del programa de extensión de anacafe para pequeños caficultores.
LAC TECH
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00527
Notes:
Pages 70-73 in Charles T. Hein and Keith K. Kanyogonya (eds.), Rural press for village post-literacy literature. Afrolit Paper No. 5. Fifth Biennial Afrolit Society Pan-African Literacy Workshop Report, Afrolit Society, Nairobi, Kenya. 93 pages
Describes a new type of photo reproduction based on the offset printing process. This issue of the newsletter includes a page, with two photos, printed with this process.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 9 Document Number: B01340
Notes:
AgComm Teaching, Theodore Hutchcroft Collection. Delmar Hatesohl Collection., Madison, WI: Division of Program and Staff Development, University of Wisconsin-Extension, 1978. 75 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00524
Notes:
Pages 40-50 in Charles T. Hein and Keith K. Kanyogonya (eds.), Rural press for village post-literacy literature. Afrolit Paper No. 5. Fifth Biennial Afrolit Society Pan-African Literacy Workshop Report, Afrolit Society, Nairobi, Kenya. 93 pages
Czaja, Ronald (author), Hoban, Thomas (author), Woodrum, Eric (author), and Department of Sociology and Anthropology, North Carolina State University, Raleigh, NC
Format:
Journal article
Publication Date:
1992
Published:
USA: Rural Sociological Society
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06663
biotechnology, James F. Evans Collection, The extent and sources of public opposition to the use of genetic engineering in agricultural production are examined through data from telephone interviews with 220 farmers and 332 nonfarmers living in eight North Carolina counties. A model suggesting that public opposition to genetic engineering is influenced by demographic characteristics mediated by three intervening variables (awareness of genetic engineering, faith in government and industry, and moral objection to genetic engineering) is analyzed. Moral objection is the strongest predictor of opposition. Opposition is also related to lower awareness and less faith in institutions. Women are more likely to oppose genetic engineering than men. Implications of findings are noted. (original)
17pgs, Despite the central role of seafood in Japanese cuisine, domestic fisheries are facing a severe crisis. Based on anthropological field research in fishing communities in southwestern Japan as well as on a sampling of cultural representations of fish, this contribution examines the changing cultural and socio-economic meanings and matter of fish in Japanese seafood assemblages: from sentient beings and commons cohabitants under existential threat from anthropogenic environmental change to their use as food for human consumption and their role in the livelihoods of fishers and coastal communities. The analysis finds a growing polarisation in the Japanese seafood sector as the cyborg fish of highly-processed food products and globally traded commodities inundate markets and dinner plates, while locally caught animals turn from basic foodstuff into folklorist stars of a vanishing rurality, a symbol of authenticity and national identity advertised as cultural commodities in romanticising campaigns to revitalise rural areas.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01266
Notes:
Findings based on research conducted by Sullivan Higdon and Sink FoodThink., Sullivan Higdon & Sink, Kansas City, Missouri, via AgriMarketing Weekly. 1 page.
