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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gallo, Anthony E. (author)
Format:
Report
Publication Date:
1984-01
Published:
USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10576
Notes:
37 pages., ERS staff report - No. AGEX831007. Also available online from Hathi Trust Digital Library., via library catalog., Food manufacturers spent $7 billion in advertising in 1997. Most of
this advertising focused on highly processed and highly packaged
foodswhich also tend to be the foods consumed in large quantities
in the United States relative to Federal dietary recommendations
such as the Dietary Guidelines for Americans. Advertising expenditures on meat, fruits, and vegetables are negligible. In contrast, the
U.S. Department of Agriculture spent $333.3 million on nutrition
education, evaluation, and demonstrations. This is approximately
what the food industry spent on advertising just for coffee, tea, and
cocoa, or for snacks and nuts; slightly more than half (60 percent)
the amount spent on advertising for carbonated soft drinks, and less
than half the amount spent promoting beer, or candy and gum, or
breakfast cereals.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
News release
Publication Date:
2010-04-30
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30192
Notes:
Via AgriMarketing Weekly. 1 page., About capabilities of an online network connected to people's smart phones.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1992-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06432
Journal Title:
Agri Marketing
Journal Title Details:
30 (8) : 22, 24-26
Notes:
James F. Evans Collection
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Strock, C. (author / Kenrick Advertising Inc., St. Louis) and Kenrick Advertising Inc., St. Louis
Format:
Journal article
Publication Date:
1983
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00831
Journal Title:
Agri Marketing
Journal Title Details:
21(10) : 76
Notes:
AgComm Teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
AgriMarketing staff (author)
Format:
Journal article
Publication Date:
1994-09
Published:
USA: Niles, IL : Century Communications Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08205
Journal Title:
Agri Marketing
Journal Title Details:
32 (8) : 18, 20
Notes:
James F. Evans Collection
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
David, T. (author / Tim David Marketing Services Inc., New York) and Tim David Marketing Services Inc., New York
Format:
Journal article
Publication Date:
1984
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00927
Journal Title:
Agri Marketing
Journal Title Details:
22(9): 60, 62-63, 66
Notes:
AgComm Teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Robertson, M. James (author)
Format:
Journal article
Publication Date:
1979-05-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21577
Journal Title:
Advertising Age
Journal Title Details:
50(19) : S
Notes:
Describes use of premiums in promoting products and services to farmers: windbreakers, caps, others.
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1995
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08638
Journal Title:
Agri Marketing
Journal Title Details:
April 1995 : 58-59
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Engle, Steve (author / Rhea and Kaiser Advertising, Naperville, IL)
Format:
Journal article
Publication Date:
1992-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06433
Journal Title:
Agri Marketing
Journal Title Details:
30 (8) : 28-9
Notes:
James F. Evans Collection
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1969-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09530
Journal Title:
Agri Marketing
Journal Title Details:
7(8) : 26-28
Notes:
Eugene A. Kroupa Collection
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gallo, Anthony E. (author)
Format:
Journal article
Publication Date:
1979
Published:
USA: AgEcon
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10579
Journal Title:
National Food Review
Journal Title Details:
07(1) : 22-23
Notes:
2 pages., via database., Incentive advertising, the offering of
merchandise to encourage the purchase,
sale, or dealing in a particular product,
is an important part of the food industry's advertising effort. Approximately I
out of every 4 food promotion dollars is
spent on some form of an incentive offer. Coupons, which, by contrast reward
the purchaser with a discount, and
media advertisements which are both informative and image creating, account
for the remaining portion of the food
advertising bill.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Matteson, George (author / Specialty Advertising Association International, Irving, TX)
Format:
Journal article
Publication Date:
1993-09
Published:
USA: Niles, IL : Century Communications Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07176
Journal Title:
Agri Marketing
Journal Title Details:
31 (8) : 48-50
Notes:
James F. Evans Collection
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Dunsworth, P.L. (author)
Format:
Journal article
Publication Date:
1992-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C09287
Journal Title:
Agri Marketing
Journal Title Details:
30 (8) : 34, 36
Notes:
James F. Evans Collection
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01032
Journal Title:
Agri Marketing
Journal Title Details:
19(2): 40
Notes:
AgComm Teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kowalczyk, M.S. (author / The John Volk Company) and The John Volk Company
Format:
Journal article
Publication Date:
1984
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00931
Journal Title:
Agri Marketing
Journal Title Details:
22(10): 56, 58
Notes:
AgComm Teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2013-09
Published:
USA: Henderson Communications, L.L.C., St. Louis, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02024
Journal Title:
Agri Marketing
Journal Title Details:
51(7) : 26-27, 29
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
AgriMarketing staff (author)
Format:
Journal article
Publication Date:
1994-09
Published:
USA: Niles, IL : Century Communications Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08204
Journal Title:
Agri Marketing
Journal Title Details:
32 (8) : 12-13
Notes:
James F. Evans Collection
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kohn, Florrie (author)
Format:
Journal article
Publication Date:
1995
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08568
Journal Title:
Agri Marketing
Journal Title Details:
April 1995 : 54-56
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Gunn, A. M. (author)
Format:
Journal article
Publication Date:
1984
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00801
Journal Title:
Agri Marketing
Journal Title Details:
22(9) : 64-65
Notes:
AgComm Teaching
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
1993-09
Published:
USA: Niles, IL : Century Communications Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07174
Journal Title:
Agri Marketing
Journal Title Details:
31 (8) : 36, 38, 40
Notes:
James F. Evans Collection