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    Start Over Subject Term media selection Subject Term roles

    41. The communication of innovations: combining mass media and interpersonal channels

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers, Everett M. (author)
    Format:
    Book chapter
    Publication Date:
    1972
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17031
    Notes:
    Pages 125-145 in Robert A. Solo and Everett M. Rogers (eds.), Inducing technological change for economic growth and development. Michigan State University Press, East Lansing. 238 pages.

    42. The communicator in cooperative extension

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kern, K. Robert (author / Iowa State University) and Iowa State University, Ames, Iowa.
    Format:
    Paper
    Publication Date:
    1976-02-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30317
    Notes:
    Presented at the North Central Extension Program Leaders Conference, Zion, Illinois, February 18, 1976. 5 pages., Suggests a quantified, optimizing approach to selecting media for extension communications.