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The communication of innovations: combining mass media and interpersonal channels

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Rogers, Everett M. (main author)
Format:
Book chapter
Publication Date:
1972
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
adoption, agricultural development, development communication, diffusion, interpersonal communication, mass media, media effectiveness, media selection, radio schools, roles, rural development, traditional media, indigenous media
Notes:
Pages 125-145 in Robert A. Solo and Everett M. Rogers (eds.), Inducing technological change for economic growth and development. Michigan State University Press, East Lansing. 238 pages.