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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Rogers, Everett M. (author)
Format:
Book chapter
Publication Date:
1972
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17031
Subject Term:
adoption , agricultural development , development communication , diffusion , interpersonal communication , mass media , media effectiveness , media selection , radio schools , roles , rural development , traditional media , and indigenous media
Notes:
Pages 125-145 in Robert A. Solo and Everett M. Rogers (eds.), Inducing technological change for economic growth and development. Michigan State University Press, East Lansing. 238 pages.
