- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Patti, Charles H. (author)
- Format:
- Journal article
- Publication Date:
- 1979
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36473
- Journal Title:
- Journal of Advertising
- Journal Title Details:
- 8(4) : 38-42
- Subject Term:
- advertising, agri-marketers, agribusiness, commodities, direct mail, farm journals, machinery, media selection, roles, shows, agri-marketing, and catalogs
