The new ag media model: conventional plus contemporary strategies

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moss, Kristi (author) and Paulsen Marketing, Sioux Falls, South Dakota.
    Format:
    Report
    Publication Date:
    2010-04
    URL:
    http://www.paulsenmarketing.com/agmedia/agmedia.cfm
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30197
    Subject Term:
    adoption, decision making, farmers, information sources, media effectiveness, media selection, roles, traditional media, traditional technology, trends, young farmers, digital, marketing communication, brands, and social media
    Notes:
    Via firm's web site. 10 pages.

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