The communicator in cooperative extension

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kern, K. Robert (author / Iowa State University) and Iowa State University, Ames, Iowa.
    Format:
    Paper
    Publication Date:
    1976-02-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30317
    Subject Term:
    communication planning, communicator effectiveness, communicators, extension, extension communication, information specialists, mass media, media selection, and roles
    Notes:
    Presented at the North Central Extension Program Leaders Conference, Zion, Illinois, February 18, 1976. 5 pages., Suggests a quantified, optimizing approach to selecting media for extension communications.

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