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Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gordon, Ross (author), Hastings, Gerard (author), McDermott, Laura (author), and Evans, W. Douglas (author)
Format:: Book chapter
Publication Date:: 2008
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01365
Notes:: Pages 74-90 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Powell, Doug (author), Mathiasen, Lisa (author), and Jacob, Casey (author)
Format:: Abstract
Publication Date:: 2009-05-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29190
Journal Title:: Food Control
Notes:: Via Science Direct. 2 pages., Authors emphasize coordinated planning, based on understanding of audiences.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hastings, Gerard (author), Freeman, Jo (author), Spackova, Renata (author), and Siguier, Pierre (author)
Format:: Book chapter
Publication Date:: 2008
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01363
Notes:: Pages 93-107 in W. Douglas Evans and Gerard Hastings (eds.), Public health branding: applying marketing for social change. Oxford University Press, Oxford, England. 304 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hall, Kelsey (author), Meyers, Courtney (author), Doerfert, David (author), Akers, Cindy (author), and Johnson, Phillip (author)
Format:: Journal article
Publication Date:: 2013
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02177
Journal Title:: Journal of Applied Communications
Journal Title Details:: 97(4) : 33-46

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lee, Nancy R. (author) and Kotler, Philip (author)
Format:: Book
Publication Date:: 2016
Published:: International: Sage, Los Angeles, California.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09285
Notes:: Fifth Edition. 567 pages.

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