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    Start Over Subject Term marketing communication Subject Term research methods

    4. Comparing B2B and agri-marketers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Semler, Jack (author)
    Format:
    Journal article
    Publication Date:
    2014-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02926
    Journal Title:
    Agri Marketing
    Journal Title Details:
    52(5) : 25
    Notes:
    Report of research comparing use and evaluation of media by agri-marketers and business-to-business marketers. Results show significant differences.

    5. Conceptual Orientation Providing Rationale for Use of "Gerente Progresista" Instrument as Data-Gathering

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Means for Technical Report No. 9: Communication and Information
    Format:
    Paper
    Publication Date:
    1968-06
    Published:
    Colombia: Bogota, Colombia : El Instituto.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes2 Document Number: D01174
    Journal Title:
    N/A
    Notes:
    Special Paper, Kerry J.Byrnes Collection, Special Paper, 7 pages, Technical Report No. 9 consists of an analysis of the data collected to answer the research questions on communication, defined as the maximization of utility in the processing of marketing-related information types, from now on, MRIT. The research questions are based on two objectives: I. To describe and analyze the existing agencies and/or programs for the processing of marketing-related information types; II. To describe use of Cauca Valley mass communication networks.

    6. Creating a promotional DVD for an international agricultural research center: a delphi study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akers, Cindy (author), Brashears, Todd (author), Stockard, Stacy A. (author), and Brooks, Chance (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28042
    Journal Title:
    Texas Journal of Agriculture and Natural Resources
    Journal Title Details:
    20 : 63-74

    9. Key research questions answered

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, Jan (author), Claussen, Ron (author), Fraser, Kent (author), Jasper, Robert G. (author), and Klobucar, Tom (author)
    Format:
    Journal article
    Publication Date:
    2009-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29108
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(4) : 62-64
    Notes:
    Representatives of five market research firms that serve agricultural clients focus on needs, methods and analysis of results.