Conceptual Orientation Providing Rationale for Use of "Gerente Progresista" Instrument as Data-Gathering

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Means for Technical Report No. 9: Communication and Information
    Format:
    Paper
    Publication Date:
    1968-06
    Published:
    Colombia: Bogota, Colombia : El Instituto.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: KerryByrnes2 Document Number: D01174
    Journal Title:
    N/A
    Subject Term:
    Colombia, farmers, government, information channels, information gathering, information needs, marketing, participation, research methods, and marketing communication
    Notes:
    Special Paper, Kerry J.Byrnes Collection, Special Paper, 7 pages, Technical Report No. 9 consists of an analysis of the data collected to answer the research questions on communication, defined as the maximization of utility in the processing of marketing-related information types, from now on, MRIT. The research questions are based on two objectives: I. To describe and analyze the existing agencies and/or programs for the processing of marketing-related information types; II. To describe use of Cauca Valley mass communication networks.

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