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    4. Data-driven programmatic vs. direct-buy website advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Blog
    Publication Date:
    2020
    Published:
    USA: Farm Market iD, Westmont, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11709
    Notes:
    4 pages., Online from publisher., "Most agribusinesses prioritize direct-buy as their primary method of website advertising. However, with increasingly advanced AdTech available in the market, relying on one channel can limit your potential for advertising and marketing success. One of the advertising channels that has grown in popularity over the past few years has been data-targeted programmatic advertising (i.e., "the process of automating the buying and selling of ad inventory in real time through an automated bidding system. ... Instead of focusing on the placement of the ad, your advertising is demographically delivered to the target audience.")

    8. Marijuana publications are on fire and spreading like weeds: a growing legal landscape is sprouting niches within a niche culture, and cultivating inviting spaces for advertisers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ibsen, Katy (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: D11263
    Journal Title:
    Folio
    Notes:
    April 19 issue via online. 9 pages., "With the rise of legal marijuana across the country, the publishing industry is also seeing an increase in print magazines and new media brands focused on cannabis to meet growing demand for news and insight related to the upstart industry."

    10. The communicator's handbook: tools, techniques and technology

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Calvert, Patricia (author)
    Format:
    Book
    Publication Date:
    2000
    Published:
    USA: Maupin House, Gainesville, Florida
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07929
    Notes:
    John L. Woods Collection, Fourth edition. Produced by Agricultural Communicators in Education (ACE). 232 pages.