Via online. 5 pages., "Industry in a frenzy, trying to decode the sludge of public opinion while still getting used to the idea this is something to take seriously."
Cites findings of a 2012 national consumer survey, "Building trust in what we eat: consumers' knowledge of and trust in food production and how food marketers can improve it," by Sullivan Higdon and Sink.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D06673
Notes:
Online via Sullivan Higdon & Sink. 3 pages., News summary of a 2016 FoodThink study among U.S. consumers. Refers to upswing in consumer perception of the food industry since tracking began in 2012.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: C30500
Notes:
56 pages., Results of a survey among Illinois consumers. Project coordinated by Morgan & Myers and survey conducted by Roper GfK. Supporting organizations: Illinois Beef Association, Illinois Corn Marketing Board, Illinois Farm Bureau, Illinois Pork Producers Association and Illinois Soybean Association.
