Pages 12-13 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of research, Agricultural Extension Service, University of Arizona, Tucson. 1960. 50 pages., Includes public attitudes toward farmers and evidence of lack of understanding of farm problems and relationship of government to agriculture.
Delmar Hatesohl Collection, 1 page., Overview of findings from three farmers and an SF editor with consumers and members of the urban press in three U.S. cities.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: D10735
Notes:
Claude W. Gifford Collection. PACER Project., Address by the U.S. Secretary of Agriculture at the first annual meeting of PACER, Inc., Blackstone Hotel, Chicago, Illinois, November 28, 1973. 11 pages., Summarizes findings of a national survey conducted by Response Analysis, Inc., for Professional Agricultural Communications Editorial Research, Inc. (PACER).
In recent years, there has been a rapid growth in new type, direct and short supply chains (SSC) Hungary, and the markets have proved to be globalisation-resilient, keeping their market share from sales of fast-moving consumer goods. We conducted a consumer and producer survey to identify the most important expectations and experiences about markets in Hungary. We applied a service quality model (SERVQUAL) to measure the consumers’ and producers’ opinions and satisfaction of Hungarian markets. A warning result of our study is that vendors estimate their level of service above that of the consumers’ experiences which means that, in spite of the direct communication, they do not have an accurate understanding of their customers’ requirements. Our surveys also showed that there is a substantial deficiency between the services expected and experienced at markets in all dimensions (environment, service, convenience and produce) that influence the choice of retail channel. The most important dimension proved to be produce quality which should thus remain in the focus of market developments. In recent years, new trends in urban local food movements have started to emerge in Hungary which could not be detected at the time of our survey (2012). Thus we intend to extend our survey in the future to see whether these new local-alternative food movements have formed a new consumer segment for farmers’ markets in Hungary, and in what way should the market vendors modify their services to be able to ride this new trend.
Via online. 5 pages., "Industry in a frenzy, trying to decode the sludge of public opinion while still getting used to the idea this is something to take seriously."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: C25288
Notes:
Comments before the Federal Communications Commission in the matter of Broadcast Localism, RM-10803. 2 pages., Author urged the Commission to seek ways to help maintain and encourage more localized agricultural programming on radio and television stations throughout the nation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25923
Notes:
BBC News. 2 pages., Survey shows "Many British people are unaware that the ingredients for produce such as bacon, porridge, bread and beer come from farms."
Schilling, Tami Craig (author), Hill, Lindsay (author), Baise, Gary (author), Boehm, Bill (author), Arnot, Charlie (author), and National Association of Farm Broadcasting, Platte City, Missouri.
Format:
Report
Publication Date:
2009-11-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183; 174 Document Number: C29632
Notes:
Via online report of this professional development panel discussion at the NAFB Conference, Kansas City, Missouri, November 11, 2009. 5 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29978
Notes:
Presented at the Agricultural Communications Section of the Southern Association of Agricultural Scientists Conference, Orlando, Florida, February 7-9, 2010. 24 pages.
Hayden, Victor F. (author / Executive Secretary, APA) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1937
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36860
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Delivered to the Agricultural Council of the Chicago Association of Commerce, Chicago. 5 pages., "Perhaps you can be the officiating minister who shall effect a loving and lasting marriage between farm and city."
Moustier, Paule (author) and Nguyen, Thi Tan Loc (author)
Format:
Book chapter
Publication Date:
2010
Published:
Vietnam
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37109
Notes:
See C37105 for original, Pages 185-197 in Alessandro Bonanno, Hans Bakker, Raymond Jussaume, Yoshio Kawamura and Mark Shucksmith (eds.), From community to consumption: new and classical themes in rural sociological research. Research in Rural Sociology and Development, Volume 16. Emerald Group Publishing Ltd., Bingley, U.K. 275 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00483
Notes:
E-mail message via Wayne Swegle. 3 pages., Comments related to recent release of a Washington D.C.-based agriculture reporter by the Des Moines Register newspaper.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00570
Notes:
Pages 149-166 in Harry K. Schwarzweller and Thomas A. Lyson (eds.), Research in rural sociology and development. Volume 6. JAI Press, Inc., Greenwich, Connecticut. 270 pages.
