-     Collection:
 
  -     Agricultural Communications Documentation Center (ACDC)
 
    -     Format:
 
  -     Booklet
 
    -     Publication Date:
 
  -     2012
 
    -     Published:
 
  -     USA: U.S. Farmers and Ranchers Alliance
 
    -     Location:
 
  -     Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00655
 
    -     Subject Term:
 
  -     appeals (message), attitudes, audience analysis, communication planning, consumer attitudes, consumers, farmer attitudes, farmers, food, information needs, listening, message content, risk communication, rural-urban communication, rural-urban difference, and U.S. Farmers and Ranchers Alliance
 
    -     Notes:
 
  -     12 pages.