Penn, Jerrod (author), Staley, Daniel (author), Smith, Chaquenta (author), and Saghaian, Sayed (author)
Format:
Poster
Publication Date:
2011-07
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00231
Notes:
Poster prepared for presentation at the Agricultural and Applied Economics Association's 2011 AAEA and NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. Via AgEcon Search. 2 pages.
11 pages., Online via UI e-subscription., This article addressed concerns that "food marketing directed at children is ubiquitous and effective, and hence is a significant contributor to childhood obesity both in the U.S. and other countries. Authors provided a review of literature about this development and public issue. As well, they offered suggestions for parents, community leaders, policy makers, and the food industry.
7 pages., Online journal article via UI e-subscription. Co-published simultaneously in Mary-Lou Galician (ed.), Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics. Best Business Books., Executive director of the Center for Science in the Public Interest responds to questions about trends and public issues related to use of product placements in movies and television.
9 pages., Online via UI electronic subscription, Researchers analyzed the effectiveness of the European Union Pledge, a self-regulation initiative of leading food companies at the European level, in restricting television advertising of food and drink products high in fat, sugar or salt to children. Results indicated that effectiveness was limited by the focus on children's program and the relatively lenient nutritional criteria agreed to by signatory companies.
