Industry self-regulation of food advertisement to children: compliance versus effectiveness of the EU Pledge

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Landwehr, Stefanie C. (author)
    Format:
    Journal article
    Publication Date:
    2020
    URL:
    https://www.sciencedirect.com/science/article/pii/S0306919220300178
    Published:
    Europe
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11476
    Journal Title:
    Food Policy
    Journal Title Details:
    91 : 101833
    Subject Term:
    advertising, children, ethical issues, food, food safety, information issues, nutrition, nutrition information, risk communication, television, television programming, youth, food industry, marketing communication, food policies, health risks, European Union (EU), food marketing, self-regulation, marketing issues, nutrition concerns, food marketers, and advertising policy
    Notes:
    9 pages., Online via UI electronic subscription, Researchers analyzed the effectiveness of the European Union Pledge, a self-regulation initiative of leading food companies at the European level, in restricting television advertising of food and drink products high in fat, sugar or salt to children. Results indicated that effectiveness was limited by the focus on children's program and the relatively lenient nutritional criteria agreed to by signatory companies.

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