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    135. Victual vicissitudes: consumer deskilling and the (gendered) transformation of food systems

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jaffe, JoAnn (author) and Gertler, Michael (author)
    Format:
    Journal article
    Publication Date:
    2006-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24422
    Journal Title:
    Agriculture and Human Values
    Journal Title Details:
    23(2) : 143-162
    Notes:
    "A closer look at the social construction of 'consumers' reveals that the agro-food industry has waged a double disinformation campaign to manipulate and to re-educate consumers while appearing to respond to consumer demand." Authors point to consumers' loss of skills for making discerning decisions about the multiple dimensions of quality, including healthful diet, planetary sustainability and community economic development. Also, "this process has a significant gender dimension."

    138. Watch language when conveying ad message

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Semon, Thomas T. (author)
    Format:
    Journal article
    Publication Date:
    2005-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: C25427
    Journal Title:
    Marketing News
    Journal Title Details:
    39(16) : 8
    Notes:
    Ebsco via UI subscription., Author discusses use of terms such as "farm fresh" in milk advertising and the part such techniques play in a long-term debasement of language.