Watch language when conveying ad message

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Semon, Thomas T. (author)
Format:: Journal article
Publication Date:: 2005-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: C25427
Journal Title:: Marketing News
Journal Title Details:: 39(16) : 8
Subject Term:: advertising, appeals (message), concepts, dairy, drink, ethical issues, food, food industries, image, persuasion, and milk
Notes:: Ebsco via UI subscription., Author discusses use of terms such as "farm fresh" in milk advertising and the part such techniques play in a long-term debasement of language.

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