Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02765
Notes:
Online from Federal Trade Commission, Washington, D.C. 4 pages., Commends industry for progress, urges broader participation and continued improvement.
Pages 73-74 in Extension Circular 521, Review of Extension Research, January through December 1958, U.S. Department of Agriculture, Washington, D.C. Summary of the thesis for a Master of Science degree, Ohio State University, Columbus. 1958. 69 pages.
Kim, Kacy K. (author), Williams, Jerome D. (author), and Wilcox, Gary B. (author)
Format:
Book chapter
Publication Date:
2017
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08832
Notes:
Pages 42-60 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.
4 pages., via database, Much attention has been focused
on the relationship between advertising and food prices. Critics argue that
advertising food products only increases costs-costs that consumers
ultimately must pay. Others contend
that the advertising is quite beneficial
from an information perspective, particularly in light of its relatively small
cost.
Newspapers are one of the principal means of advertising by the food
industry, second only to television. In
1978, almost $1 billion was spent for
newspaper ads by firms in the food
marketing system (foodstores, food
manufacturers, and eating and drinking places). These ads are read by
three out of every four consumers.
Among all retailers, grocery stores
rank third in the volume of newspaper
advertising purchased; food manufacturers rank fifth among all manufacturers.